Business Development Manager (Senior Care Solutions)

Position Summary

We are seeking a proactive and relationship-driven Business Development Manager  to support market development in the senior care space. This role is designed for an early-stage growth environment and combines business development, field outreach, channel building, and market feedback collection .

The ideal candidate is comfortable speaking with senior care providers, building relationships through phone and in-person outreach, identifying qualified opportunities, and reporting market feedback in a structured way. This is a hands-on role for someone who can operate independently, learn quickly, and help validate go-to-market opportunities in the DFW market.

Key Responsibilities

- Build and maintain target lists across senior care and healthcare-adjacent channels, including: Assisted Living
- Memory Care
- Skilled Nursing Facilities (SNF)
- Rehab providers
- Home Care Agencies
- Home Health Agencies
- Durable Medical Equipment (DME) companies
- Other senior-focused referral channels

- Conduct outreach through: Cold calls
- Emails
- Walk-in visits
- Follow-up meetings

- Introduce partner products and services to prospective channels and identify early-stage business opportunities
- Conduct discovery conversations to understand customer needs, current practices, and adoption barriers
- Help identify pilot opportunities and support early business development efforts
- Track and report key field feedback, including: Response rate
- Meeting rate
- Effective messaging
- Common objections
- Potential referral opportunities

- Maintain organized outreach records, contact lists, and pipeline updates
- Work closely with the CEO on priority accounts, opportunity strategy, and follow-up actions
- Support light market research and partnership development activities as needed

Qualifications

Required

- Minimum of TEN years of sales experience working with healthcare institutions and senior care providers.
- Strong spoken and written English communication skills
- Comfortable with cold outreach, including phone calls and in-person visits
- Strong interpersonal skills and ability to build trust quickly
- Organized, responsive, and able to manage follow-up consistently
- Able to work independently in a field-based role
- Valid driver’s license and reliable transportation
- Comfortable traveling locally within the DFW area

Preferred

- Experience in one or more of the following: Senior living
- Home health
- Home care
- Rehab
- DME
- Healthcare partnerships
- B2B field sales

- Familiarity with senior care or healthcare-adjacent markets
- Experience in business development, account management, outreach, or community partnerships
- Basic spreadsheet / CRM skills

Ideal Candidate Profile

- Energetic and comfortable talking to new people
- Able to balance persistence with professionalism
- Curious about how to build a new market
- Interested in healthcare, senior care, partnerships, or startup growth
- Coachable and able to turn field feedback into practical action
- Comfortable operating in an environment where processes are still being built
 
### Preferred Experience

- Proven experience obtaining Medicare Advantage coverage or approval for DME (Durable Medical Equipment) products , including direct involvement in the approval, reimbursement, or coverage process. Please be prepared to describe the types of products you have worked with.
- Demonstrated experience negotiating with health plans, payers, and Managed Care Organizations (MCOs) and successfully securing enterprise-level, network-wide, or comprehensive agreements for healthcare, senior care, or medical products and services.
 
 
### Performance Expectations — First 90 Days

- Learn the basics of partner products and their value proposition
- Build and maintain a target list of senior care channels in the DFW market
- Conduct outreach through calls, emails, and selected in-person visits
- Track key activity metrics such as outreach volume, response rate, and meeting rate
- Report market feedback to the CEO, including effective messaging and common objections
- Help identify referral opportunities and support early partnership development

###

Why This Role

This is a strong opportunity for someone who wants real exposure to business development, go-to-market execution, senior care partnerships, and startup-style growth projects . The role offers hands-on experience in building a market from the ground up and working directly with leadership.