About this role
Position: E-Commerce Lifecycle Marketing Manager
Location: Spain (Remote)
Role Overview:
Rove Concepts and Rove Next are seeking an experienced E-Commerce Lifecycle Marketing Manager to join our team on a full-time basis. This role will own the lifecycle marketing strategy and execution across both brands, helping drive customer acquisition, engagement, retention, and long-term loyalty.
The right candidate loves uncovering gaps in the customer journey, using data to identify opportunities, and developing strategies that improve the customer experience and business performance. The ideal candidate has a proven track record of developing and executing lifecycle marketing strategies within fast-paced e-commerce businesses and is experienced across CRM, email marketing, SEO, SEM, analytics, and online merchandising.
What You'll Do
- Own the lifecycle marketing strategy and execution across Rove Concepts and Rove Next.
- Lead the e-commerce and CRM team to maintain website and email content, search functionality, product launches, and seasonal campaigns across both brands.
- Develop customer segmentation strategies and build end-to-end customer journeys that improve engagement, retention, and lifetime value.
- Identify gaps and opportunities throughout the customer lifecycle and implement data-driven improvements.
- Partner with Marketing, Creative, Product, Customer Experience, and other internal teams to enhance the online customer experience and maximize performance.
- Develop, plan, and execute SEO and SEM strategies to increase brand awareness, website traffic, and conversions.
- Monitor, analyze, and report on campaign performance, using insights to continuously optimize results and ROI.
- Oversee CRM strategy, email automation, and lifecycle campaigns to drive customer retention and repeat purchases.
- Stay current with industry trends, best practices, and emerging technologies in e-commerce and lifecycle marketing.
What You'll Need
- 5+ years of experience in a similar role within a fast-paced e-commerce business, with expertise in lifecycle marketing, online merchandising, Google Analytics, SEO, and SEM.
- Proven experience leading and developing high-performing teams.
- Hands-on experience with CRM and marketing automation platforms such as Klaviyo, along with HTML knowledge.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management, communication, and cross-functional collaboration skills.
- Experience managing multiple brands is considered an asset.
Only selected applicants who meet the requirements of the role will be contacted.
Rove Concepts and Rove Next welcome applications from all qualified individuals. We are committed to employment equity and diversity in the workplace and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities. If you'd like to be part of our growing team, we'd love to hear from you.