About this role
JOB DESCRIPTION
Job Title: Sales Executive (EV & Smart Mobility Advisor)
Reporting Line: Sales Lead
Direct Report: None
Department: Sales
Branch: Katok Point
Salary Band: Band 8
JOB SUMMARY
he Sales Executive is a customer-facing role responsible for delivering both sales performance and a premium, technology-enabled customer experience within the automotive and mobility space.
This role goes beyond conventional sales by acting as a trusted advisor and product specialist, helping customers understand and adopt advanced vehicle technologies, digital ecosystems, and evolving mobility solutions.
The role is responsible for delivering a seamless, end-to-end customer journey, from initial engagement through purchase and ownership, while maintaining a strong focus on achieving sales targets and building long-term customer relationships.
Success in this role requires the ability to balance commercial performance with customer-centric engagement, translating complex product features into meaningful customer value and delivering a differentiated experience.
DUTIES AND RESPONSIBILITIES
- Technology Advisory & Product Expertise
- Serve as a subject matter expert on advanced vehicle technologies, including driver assistance systems (ADAS), connectivity, digital interfaces, and emerging mobility features.
- Translate complex systems and technical features into clear, relevant, and compelling customer benefits.
- Conduct in-depth product walkthroughs and personalised demonstrations, tailored to customer needs and level of understanding.
- Educate customers on:
- EV ownership lifecycle
- Charging ecosystem and infrastructure
- Software features, updates, and digital integration
- Support customers in building confidence in adopting new mobility technologies and EV ownership.
- Act as an internal reference point for product knowledge, supporting team capability and consistency in product understanding.
- Sales Performance & Customer Engagement
- Achieve and exceed monthly and quarterly sales targets set by management.
- Conduct customer consultations, need assessments, and test-drive sessions.
- Proactively manage and follow up on leads, maintaining a strong and active sales pipeline.
- Deliver a high standard of customer experience before, during, and after the sales process.
- Consultative Sales & Customer Experience
- Deliver consultative, needs-based selling, not transactional sales
- Diagnose customer lifestyle and mobility needs before recommending solutions
- Design end-to-end ownership experience (vehicle + tech + charging + support)
- Build long-term relationships as a mobility advisor, not just a seller
- Own and deliver a premium, end-to-end customer journey from first contact through vehicle delivery and post-sales engagement.
- Provide personalized consultation, aligning vehicle recommendations to customer lifestyle, usage patterns, and technology preferences.
- Ensure a seamless, consistent, and high-quality experience across showroom, test drive, and digital touchpoints.
- Build long-term customer relationships to drive repeat business, referrals, and brand advocacy.
- Product Demonstration, Branding & Experience Design
- Conduct immersive test drives focused on:
- Intelligent driving features
- User interface & cockpit experience
- Performance vs ICE vehicles
- Personalized demonstrations based on customer profile (tech-savvy vs traditional driver)
- Create “wow moments” through technology, not just vehicle specs
- Act as a brand ambassador, consistently upholding premium positioning, innovation narrative, and customer-first philosophy.
- Ensure all customer interactions reflect brand standards, professionalism, and experience of excellence.
- Support and execute brand campaigns, launches, and activations in alignment with global and local guidelines.
- Digital & Smart Engagement
- Position as a thought leader in EV and smart mobility
- Create educational content explaining:
- EV myths vs facts
- Autonomous driving features
- Ownership benefits vs ICE vehicles
- Convert digital engagement into informed, high-quality leads
- Develop strong understanding of vehicles, features, technologies, and competitive advantages.
- Demonstrate smart EV features (intelligent cockpit, ADAS systems, charging technology, etc.) to customers confidently.
- Stay updated on EV market trends and competitor offerings.
- Market Intelligence & Competitive Positioning
- Track competitor EV technologies, not just pricing
- Understand:
- Battery tech evolution
- Autonomous driving landscape
- Software-defined vehicle trends
- Provide insights to management on customer perception of EV tech
- Sales Performance, Administrative & Reporting Duties (CRM Excellence)
- Achieve sales KPIs through value-based selling, not volume pushing
- Focus on conversion quality and customer understanding, not just pipeline size
- Prepare daily, weekly, and monthly sales reports.
- Maintain customer data and sales documentation accurately.
- Coordinate with the marketing team during promotions, events, and campaigns.
- Brand Representation & Innovation Advocacy
- Participate in roadshows, exhibitions, test-drive events, and brand activations.
- Represent professionally and build strong customer relationships.
- Assist in planning and executing sales-driven events.
- Represent as a future mobility brand, not a traditional car brand
- Participate in events as a product speaker / demonstrator, not just promote
BEHAVIORAL REQUIREMENTS
Professional Traits
- Technology-Oriented Thinker – Strong curiosity and understanding of smart systems, software, and innovation
- Consultative Influencer – Able to guide customers through complex decisions
- Continuous Learner – Keeps up with fast-evolving EV and AI trends
- Credible Communicator – Speaks with authority, not scripted selling
- Willingness to work on weekends and public holidays as required for events or showroom operations
Personal Qualities
- Analytical mindset (can compare ICE vs EV logically)
- Passion for future mobility & sustainability
- Ability to simplify complex ideas
QUALIFICATION REQUIREMENT:
- Minimum Diploma or higher in Business, Marketing, Engineering, IT, Automotive Technology, or related fields.
- With 2–4 years' experience in EV / Automotive / Tech products / Consumer electronics / SaaS
OR
- Candidates without a Diploma must have a minimum of 4 years of relevant experience in automotive, technology, or customer-facing sales roles.
AND
- Proven track record of meeting or exceeding sales targets.
- Proficiency in digital tools and CRM systems.
- Willingness to work weekends and public holidays based on showroom operations.
Strong ADDED advantage:
- Strong understanding of EV trends, sustainable mobility, and connected car technologies is an advantage (EV architecture (battery, drivetrain), ADAS / autonomous systems, Software ecosystems / UI/UX)
- Experience in consultative or solution-based selling
- High digital fluency (CRM, social, content tools)
LICENSURE
- Possess a valid driver’s license.