Priority Banking Relationship Manager

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Job Purpose

The Priority Banking Relationship Manager is responsible for managing, growing, and deepening financial relationships with High-Net-Worth (HNW) Priority Banking clients. The primary focus of this role is to deliver personalized wealth management solutions, acquire new-to-bank HNW individuals, and achieve key revenue targets through the proactive sale of wealth investment and protection products (Unit Trusts, Structured Investments, Dual Currency Investments, Bonds/Sukuk, and Bancassurance/Takaful).

### Key Responsibilities
1. Portfolio Management & Client Relationship Growth
- Client Portfolio Growth: Build, maintain, and deepen long-term, profitable relationships with assigned Priority Banking clients, maximizing share-of-wallet across wealth and personal banking products.
- New Client Acquisition: Proactively prospect and recruit New-to-Bank (NTB) High-Net-Worth clients through self-sourcing, client referrals, branch leads, and cross-divisional networking.
- Portfolio Health & Retention: Conduct regular portfolio reviews with clients to assess performance against their risk profile and personal financial goals, minimizing attrition and maximizing Assets Under Management (AUM) growth.
2. Wealth Advisory & Product Sales
- Holistic Financial Planning: Analyze client financial objectives, liquidity requirements, and risk tolerance to recommend structured asset allocation and tailored wealth management strategies.
- Wealth Product Execution: Drive sales of fee-based wealth products, including: Investments: Unit Trust (UT), Retail Bonds / Sukuk, Structured Investments, Dual Currency Investments (DCI), and Private Retirement Schemes (PRS). Protection & Insurance: Wealth preservation and estate planning via Bancassurance / Family Takaful solutions.
- Cross-Selling Synergy: Cross-sell retail banking solutions, high-yield deposit accounts, credit cards, mortgages, and consumer financing to provide end-to-end banking solutions.
- Specialist Collaboration: Partner closely with internal Wealth Product Specialists, Investment Consultants, and Treasury Teams to present bespoke investment ideas to sophisticated HNW clients.
3. Risk Management, Compliance & Governance
- Regulatory Adherence: Strict compliance with Bank Negara Malaysia (BNM), Securities Commission (SC), Federation of Investment Managers Malaysia (FIMM), and internal Hong Leong Bank policies and operational procedures.
- Conduct & Fair Treatment: Execute all sales in alignment with treating customers fairly (TCF) guidelines, ensuring appropriate Suitability Assessments (SA), Fact-Finding (KYC), and full product risk disclosures.
- AML / Operational Integrity: Complete mandatory Know-Your-Customer (KYC) reviews, Anti-Money Laundering (AML) checks, and anti-fraud verifications during account onboarding and continuous transactions.

Key Performance Indicators (KPIs)

- Net New Money (NNM) & AUM Growth: Targets for bringing in new funds and growing overall portfolio value.
- Wealth Revenue / Fee Income: Direct achievement of sales revenue targets across Unit Trusts, Bancassurance/Takaful, and Treasury products.
- NTB Acquisition: Number of new Priority Banking clients onboarded meeting minimum qualifying deposit/investment thresholds.
- Cross-Sell Ratio: Adoption rates of secondary deposit, financing, and digital banking platforms.
- Compliance & Audit Score: Zero critical audit/compliance findings and full adherence to sales conduct standards.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our  mission of infusing diversity in thinking and skillsets into our organisation.  Candidates  are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.  Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.