Account Manager - Programmatic

The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Key Responsibilities:

- Assist in the campaign setup, amendments , and creative check of programmatic advertising campaigns across various platforms.

- Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.

- Work closely with senior team members to meet client's objectives.

- Pull reports from multiple platforms , analyze and update them on c ampaign performance reports.

Requirements  – Must Have:

- 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

- Understanding and knowledge of DSPs ( e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms ( e.g. CM360, Flashtalking).

- Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required .

- Basic understanding of pixel and pixel management.

- Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements – Good to Have:

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required .

- Experience in an analytical, results-oriented environment with external customer interaction.

- Attention to detail and a sense of accountability is required .

Platform Experience: Must Have:

- 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes .

Additional Information

- Works as a member of the team and cross-functional teams

- Ability to lead/own internal & vendor meetings and communication.

- Have an aptitude for basic mathematical concepts

- Possess excellent verbal and written communication skills

- Ability to prioritize tasks and meet all deadlines while producing quality.

- Ability to aggregate and communicate data to support recommendations

- Ability to follow through on assigned tasks with minimal supervision

- Passion and curiosity for media, brands & digital activation

- Flexible to work across different time zones/shifts (including night shift)

Location:
DGS India - Chennai - Anna Nagar Tyche Towers

Brand:
Paragon

Time Type:
Full time

Contract Type:
Permanent