About this role
Job Summary
We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Japan market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution, and to coordinate with the existing Japan-based contractor already engaged with the account.
Requirements
Key Responsibilities
- Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
- Adapt regional campaigns to the Japan market based on local customer behavior, market trends, language, culture, and channel dynamics.
- Support CRM/database coordination and landing-page collaboration with the global marketing team.
- Manage and optimize paid digital campaigns across relevant local platforms (e.g., LINE, Yahoo! Japan, Google) and global advertising platforms.
- Develop and localize marketing content, including ad copy, social content, landing-page content, email content, and short-form video materials.
- Drive lead generation through paid media, digital campaigns, landing pages, forms, and events.
- Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
- Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
- Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
- Prepare regular campaign performance reports with actionable recommendations.
Market-Specific Requirements
- Native-level Japanese and strong professional English (English fluency is a requirement, given past coordination gaps with the existing contractor).
- Demonstrated experience marketing to Japanese B2B audiences and familiarity with Japan's digital advertising ecosystem.
- Preferred: electronics, manufacturing, engineering, technology, or another technical B2B sector.