About this role
## About the Role
Team Pumpkin is hiring a Social Media Coordinator on behalf of its client, VIS Beverages. The Social Media Coordinator will be responsible for managing and strengthening the brand's presence across social media platforms. The role will involve planning and executing social media initiatives, coordinating content distribution, managing influencer collaborations, monitoring performance, and driving meaningful audience engagement.
## About the Client
VIS Beverages, a subsidiary of LBR Holding Pte. Ltd., Singapore, is a fast-growing beverage company building innovative and scalable brands across India and international markets. With an expanding energy drink and lifestyle beverage portfolio, the company is building a sharp, data-driven digital marketing function and is looking for an experienced Social Media Coordinator to strengthen its presence across platforms.
Key Responsibilities
- Develop and execute digital marketing strategies across social media, search, display, video, OTT, programmatic, influencer, and other digital platforms.
- Plan and manage paid media campaigns, including budget allocation, audience targeting, performance optimization, and ROI tracking.
- Oversee brand presence across social media channels and coordinate content distribution and community engagement.
- Identify, negotiate, and manage influencer and creator partnerships.
- Track campaign performance, consumer insights, and competitor activity, providing actionable recommendations.
- Manage external agencies, media partners, publishers, and vendors to ensure effective campaign execution.
- Explore and recommend new digital media opportunities that can accelerate brand growth.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or related field.
- 3–7 years of experience in digital marketing, media planning, performance marketing, or digital advertising.
- Prior experience in an advertising agency, digital agency, or corporate marketing team.
- Strong working knowledge of Meta Ads, Google Ads, YouTube, GA4, and digital analytics tools.
- Experience managing influencer campaigns and digital media budgets.
- FMCG, beverage, consumer, or lifestyle brand experience preferred.
### Compensation
Competitive and aligned with experience and demonstrated impact.