Marketing Specialist

We are looking for a Marketing Specialist to join our team. This role is ideal for a creative and driven individual with a passion for B2B marketing, within a collaborative and results-focused environment. As part of our team, you will support lead generation through LinkedIn, campaigns, content, search visibility, website updates, and wider digital activity that support business growth.

Key Responsibilities

- Assist in the development and execution of targeted B2B marketing campaigns to support lead generation and brand positioning.

- Create and manage engaging content across digital platforms, including LinkedIn, service pages, and landing pages.

- Conduct market research to develop buyer personas, monitor competitors, and identify industry trends and opportunities.

- Manage and maintain data within our CRM system (HubSpot), supporting lead tracking, segmentation, and campaign follow-up.

- Provide insights into customer challenges and industry pain points to help shape effective marketing messaging.

- Monitor website, campaign and content performance using tools and other platforms to track, measure and optimise activity, while understanding engagement trends and highlighting areas for improvement.

- Assist with SEO activity, including on-page, off-page, local SEO, and support visibility in generative AI search features.

- Maintain and optimise company presence across relevant third-party platforms.

- Support Google Ads and paid campaign activity by reviewing ad copy, landing page alignment, competitor positioning, and key performance metrics.

- Help manage review and feedback initiatives, including collecting client testimonials and promoting public reviews.

Required Skills

- Strong understanding of digital marketing principles, particularly within a B2B context

- Experience creating and managing content across digital platforms, including websites and LinkedIn

- Ability to manage and maintain data within a CRM system to support marketing and sales activity

- Ability to manage multiple tasks and projects with strong attention to detail

- Awareness of industry trends and the ability to apply insights to marketing activity

- Analytical mindset with the ability to evaluate and improve marketing efforts

- Excellent written and verbal communication skills

- Proactive, self-motivated, and eager to learn

- Strong time management and organisational abilities

- Team player with a collaborative approach

Beneficial Skills

- Working knowledge of SEO best practices across Google, Bing and AI search visibility, including keyword research, content optimisation and link building

- Familiarity with Google Search Ads and paid advertising to support lead generation

- Experience using web analytics tools, such as Google Analytics, to track and improve marketing performance

- Experience supporting marketing activity across Europe

Qualifications

- Fluent English, written and spoken

- Marketing experience, preferably in B2B marketing

- Degree in Marketing, Business or a related field

- Certification in Google Analytics and Google Ads Search would be beneficial

- Certification in CRM systems such as HubSpot or equivalent would be beneficial

What We Offer

- Collaborative and supportive working environment.

- Medical & Dental insurance

- Additional holiday days for length of service

- Personal Days

- Mental health & wellbeing platform

- Learning & Development platform

- Reward and Recognition Programs

- Gym Membership Contribution

TDM Group Amman Office hours are from Monday to Friday, 10:30 AM-7:00 PM.