Director, Digital Experience Experimentation

Job ID: 296392
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Information Technology
Work Location: Remote

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Belong to Something Beautiful

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora: Ready for a career glow up? As Director of Digital Experience Experimentation, you’ll be providing technical leadership for experimentation technology across Sephora's digital ecosystem and defining the strategy for AI-powered and non-deterministic experiences. The work you do will impact beauty, as you evolve experimentation capabilities to meet rapidly growing test demand and ensure reliable, secure, and performant technical standards. You’ll manage a team that’s united in beauty, supported by those who are equally passionate about driving the industry forward through rigorous data, experimentation, and emerging AI capabilities.

Sephora has a mature experimentation practice led by product, business, and analytics teams, primarily using Adobe Target, currently. This role adds the technical leadership layer the program needs to scale — owning platform architecture, engineering standards, implementation patterns, governance, and measurement methodologies while partnering closely with the product managers and business teams who drive test strategy, scheduling, and results interpretation.

This is a critical leadership role for keeping Sephora at the leading edge of how we measure, optimize, and scale changes to our digital client experiences. As AI-first experience delivery grows, traditional A/B testing assumptions — deterministic variants, static content, conventional sample sizing — no longer hold. The person in this role will define how Sephora tests, measures, and safely rolls out experiences where content is dynamic, personalized, and generated rather than manually authored.

What You’ll Do:

- Own Sephora’s Experimentation Platform and Technical Standards by setting the technical strategy, roadmap, and architecture for site, mobile apps, and digital experience platforms.

- Build the Experimentation Operating Model and Governance by establishing frameworks for prioritizing, launching, monitoring, and scaling digital experiments across technology and business teams.

- Lead People, Vendors, and Cross-Functional Execution by coaching a team of technical experimentation specialists, managing vendor relationships, and influencing senior stakeholders across digital commerce.

- Define the experimentation and evaluation strategy for AI-powered, non-deterministic, and dynamically personalized experiences where traditional A/B testing methods require adaptation.

What You’ll Bring:

- 10+ years of experience in technology, experimentation platforms, digital product engineering, analytics engineering, data science, personalization, ecommerce optimization, or a related field.

- 7+ years of experience leading cross-functional experimentation, personalization, digital optimization, or platform initiatives at scale.

- 7+ years of deep hands-on understanding of digital experimentation methods including A/B testing, multivariate testing, feature rollouts, holdouts, incrementality, and personalization leveraging platforms such as Adobe Target, Optimizely, or similar tools.

- Proven ability to define scalable technical standards, governance models, and reusable implementation patterns for high-scale digital businesses.

- Bachelor’s degree in Computer Science, Engineering, Statistics, Mathematics, Economics, Analytics, Information Systems, or equivalent practical experience required.

What You’ll Get:

The target hourly pay for this position is $212,400.00 - $236,000.00. The actual hourly pay offered depends on various factors, which may include, as applicable, the individual applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of 5 days.

- Caring Community . You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward – together, united in beauty.

- Fulfilling Path . Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.

- Meaningful Work . As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards as Unique as You:

Some benefits have eligibility requirements and may depend on job classification and length of employment.

- Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.

- Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.

- Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.

- Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.

- Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.

- Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful