About this role
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1. Role Name: AEP Developer (Multi-Solution Architect) | Years of Experience: 8 Years |
Role Balance: 60–70% Technical Implementation → 30–40% Adobe Analytics Understanding
Primary Skillset:
• Adobe Launch — expert level (rules, data elements, extensions, publishing)
• Web SDK (alloy.js) — primary delivery technology, mandatory hands-on
• Mobile SDK — iOS/Android, App IDs, Lifecycle metrics
• AEP Schema Design — XDM modeling, extensibility, enterprise data standards
• Edge Network & Datastream configuration
• Event Forwarding setup and rule configuration
• Batch Failure identification, fixes & implementation QA
• Adobe Analytics — working understanding of eVars, props, report suites & data layer (30–40% depth, not an Analytics power user)
• Adobe Target integration within AEP/Web SDK context
• JavaScript & JSON proficiency
Good to Have:
• Customer Journey Analytics (CJA)
• Adobe Journey Optimizer (AJO)
• API & third-party integration experience