Sales Director

Purpose of the Role

The Director of Sales will lead the development and execution of D/RES Properties sales strategy, maximising revenue, sales performance, and market opportunities across the residential development portfolio.

The role will provide strategic leadership across both B2C and B2B sales channels, ensuring the successful launch and sale of developments while building trusted relationships with purchasers, institutional investors, Approved Housing Bodies, agents, corporate partners, and other key stakeholders.

As a senior business leader, the Director of Sales will drive commercial performance, inform pricing, and release strategies, strengthen sales capability and champion an exceptional customer experience throughout the buyer journey.

Key Responsibilities

Sales Strategy and Leadership

- Develop and implement the company’s sales strategy in line with business objectives.

- Set sales targets, forecasts, budgets, and performance measures across the development portfolio.

- Provide commercial insight and market intelligence to support development, product, pricing, and investment decisions.

- Provide clear, accurate sales reporting and recommendations to the senior leadership team.

B2C Residential Sales

- Lead private residential sales activity across all developments.

- Oversee sales launches, release programmes, purchaser pipelines, and conversion performance.

- Ensure selling agents are fully briefed, supported, and accountable for agreed targets and service standards.

- Monitor purchaser demand, competitor activity, market conditions, and sales velocity.

- Ensure a consistent, professional sales process from initial enquiry through booking, contracts, completion, and handover.

B2B and Strategic Sales

- Develop and manage sales opportunities with institutional investors, Approved Housing Bodies, corporate partners, property investment funds, and other strategic buyers.

- Build long-term relationships with key decision-makers, advisers, brokers, and industry stakeholders.

- Lead commercial negotiations, sales proposals, and transaction planning for bulk or strategic sales.

- Maintain a strong B2B pipeline and identify new routes to market.

Pricing and Commercial Performance

- Recommend pricing strategies based on market evidence, demand, product mix, and commercial objectives.

- Monitor revenue, margin, sales velocity, pipeline strength, and conversion rates.

- Identify risks to sales delivery and implement corrective action.

- Work cross-functionally to ensure sales commitments, programme requirements and customer expectations are aligned.

Customer Experience

- Champion an exceptional purchaser experience across every stage of the sales journey.

- Ensure customer communications are clear, timely, accurate and professional.

- Use purchaser feedback and sales insights to improve processes and inform future developments.

- Support the effective resolution of purchaser issues where commercial or senior intervention is required.

Team and Stakeholder Leadership

- Lead, mentor, and develop the sales team.

- Set clear responsibilities, objectives, and key performance indicators.

- Foster a culture of accountability, collaboration, and high performance.

- Work closely with marketing, development, finance, legal, construction and aftersales teams to support successful launches and completions.

Essential

- Significant senior sales leadership experience within residential property, real estate, construction, or a closely related sector.

- A strong record of delivering residential sales targets and managing successful development launches.

- Demonstrated success across both B2C and B2B sales environments.

- Experience leading and developing high-performing sales teams.

- Strong commercial, financial and analytical capability.

- Excellent negotiation, communication, presentation, and stakeholder management skills.

- Full clean driving licence.