Assistant Manager, Agentic Search

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.​



OVERVIEW

As the Agentic Search Analyst, you will be a key part of General Mills’ Marketing Activation and Operations team, helping translate real-time data signals into prioritized actions that improve the visibility, accuracy and representation of our brands in leading AI systems.

This role will sit at the intersection of data and insight generation, with a focus on interpreting regular outputs from LLM (large language model) optimization partners and converting those outputs into clear, actionable recommendations for the broader AEO (answer engine optimization) team.

You will regularly receive and analyze data from third-party vendors, identify what the results mean for content, help inform optimization decisions, map the phasing of recommended actions, and coordinate implementation with cross-functional partners.

This role is ideal for a highly curious, detail-oriented analyst who enjoys working through complex datasets, finding the story in the data, and helping teams move from insight to action.

Based in the General Mills India Center (GIC), this role will operate as part of General Mills’ global model, with day-to-day work direction and priorities closely connected to U.S.-based functional partners and managers.

KEY ACCOUNTABILITIES

- Data Analysis & Performance Diagnostics: Analyze large, nuanced datasets from LLM optimization platforms to diagnose what is working, what is not, and where search visibility can be improved.
- Market & Competitor Trend Tracking: Maintain a proactive external view of relevant digital topics, retailer landscapes, and competitor movements to surface emerging generative search trends for internal teams.
- Strategic Planning & Prioritization: Translate complex, rapidly evolving AI engine outputs into prioritized, phased optimization plans that focus resources on the highest-value business opportunities.
- Cross-Functional Implementation: Coordinate closely with cross-functional partners to support the accurate, timely execution of approved optimization initiatives.
- Stakeholder Reporting & Capability Building: Track optimization outcomes, maintain organized reporting, and surface risks and follow-up opportunities to stakeholders while documenting learnings to refine the team's analytical approach over time.
- Global Operating Model Support: Enable a consistent, scalable way of working between U.S.- and India-based teams through proactive communication, strong organization, and clear documentation.

MINIMUM QUALIFICATIONS

- Bachelor’s degree, preferably in Marketing, Analytics, Business, Economics, Statistics, Data Science, Communications, or a related field.
- 4-6 years of relevant experience in analytics, insights, measurement, marketing effectiveness, media, or a related field.
- Experience working with data sets, reporting, and analysis to generate business insights and recommendations.
- Strong analytical and problem-solving skills, with the ability to move from data to insight to recommendation in a timely matter.
- Strong project management and organizational skills, with the ability to manage recurring deliverables and multiple priorities.
- Effective verbal and written communication skills, including the ability to explain findings clearly to cross-functional stakeholders.
- Ability to work collaboratively across teams and coordinate execution against agreed actions.
- Comfort working in a global team environment with partners across India and the U.S.
- Detail-oriented, proactive, and comfortable navigating ambiguity while maintaining forward momentum.

PREFERRED QUALIFICATIONS

- Experience supporting media measurement, marketing analytics, digital performance, experimentation, or optimization workflows.
- Experience working with external partners, agencies, or vendors and interpreting third-party reporting.
- Familiarity with AI, generative AI, LLM-related measurement, or emerging digital marketing capabilities.
- Experience building structured recommendations or action plans from analytics findings.
- Ability to influence without direct authority through strong logic, communication, and follow-through.
- Experience in a large, matrixed, or global organization is a plus.


ELIGIBILITY

Applicants must meet minimum age qualifications in the country in which the job is located.