Omnichannel Director

As the Omnichannel Director , you will spearhead a transformative journey to redefine how we engage with customers across all digital touchpoints. This role is pivotal in driving innovation, developing cutting-edge tools and platforms, and ensuring a seamless, consistent, and impactful customer experience across every channel. You will lead a high-performing team through complex digital transformation initiatives, working together with business functions to act as a strategic lead, ensuring that omnichannel strategies are deeply embedded in the organization’s growth and service delivery models.

Location:  Mexico City (Hybrid)
Reports to:  Latam CMO

Key Responsibilities

- Lead Digital Transformation & Innovation:
Drive the end-to-end transformation of digital marketing and omnichannel strategies, focusing on the development and deployment of innovative tools, AI-driven personalization, and scalable platforms that enhance customer engagement and operational efficiency. Champion the adoption of emerging technologies and methodologies to continuously evolve the customer experience.
- Strategic Partnership & Mentorship:
Collaborate closely with business leaders and cross-functional teams to align omnichannel initiatives with broader business objectives. Serve as a trusted advisor and mentor, guiding stakeholders through the complexities of digital transformation and ensuring that strategies translate into actionable, measurable outcomes.
- Customer Experience Excellence:
Architect and implement a unified omnichannel customer experience strategy that guarantees consistency and excellence across all digital channels. Utilize customer insights, feedback, and data analytics to continuously refine and optimize the customer journey, ensuring responsiveness to evolving customer needs and market trends.
- Innovation Lab Leadership:
Establish and manage an omnichannel innovation lab dedicated to experimenting with new concepts, technologies, and service models. Foster a culture of creativity and agility to rapidly prototype and scale solutions that drive competitive advantage and revenue growth.
- Marketplace & Social Selling Expansion:
Oversee the expansion into marketplaces and social selling platforms, leveraging AI-powered recommendation engines, gamification, and advanced analytics to optimize the digital sales funnel and enhance customer acquisition and retention.
- Financial & Performance Accountability:
Hold full P&L responsibility, driving profitable growth through data-driven decision-making, conversion optimization, and rigorous performance measurement. Develop and monitor KPIs that reflect the success of omnichannel initiatives and inform continuous improvement.
- Cross-Functional Integration:
Ensure seamless integration of omnichannel strategies with existing customer experience programs, marketing campaigns, and operational processes. Facilitate effective communication and collaboration across departments to maximize impact and resource efficiency.

Qualifications

- Bachelor’s degree required; Master’s or postgraduate studies preferred.
- Advanced proficiency in English.
- Minimum 12 years of progressive leadership experience in digital transformation, eCommerce, omnichannel strategy, and P&L management.
- Proven expertise in developing and scaling digital platforms, marketplace operations, AI-driven personalization, and customer experience design.
- Strong business acumen with a track record of driving innovation and measurable growth.
- Exceptional leadership, mentorship, and interpersonal skills, with the ability to influence and inspire cross-functional teams.
- Strategic thinker with a customer-centric mindset and a passion for leveraging technology to solve complex business challenges.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD ®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to     https://careers.ppg.com/us/en/candidate-resources .

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email [email protected].

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.  
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process ,  so that we can do better today than yesterday.