Digital Growth Manager (Hybrid) - The Toro Company

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

Who Are We?

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to help maintain the environment that we love, while putting an emphasis on giving back to the communities that surround us. From residential lawns and gardens, to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and a healthy tenure, come find out what makes The Toro Company the best place in the Twin Cities to build a career.

Job Purpose:

Built on more than 100 years of innovation, relationships, trust, and integrity, The Toro Company stands as a premier outdoor solutions leader. The Residential and Landscape Contractor division is seeking a Digital Growth Manager to drive data-led digital growth strategies that deliver measurable revenue impact across acquisition, conversion, retention, and post-sale customer expansion.

This role is accountable for advancing digital commerce, demand generation, marketing automation, customer experience, and sales-enabled growth strategies that produce proven incrementality and ROI. The Digital Growth Manager will own the strategy, business case, performance model, and optimization roadmap for digital programs that directly influence revenue growth, customer lifetime value, and profitable demand creation.

The Digital Growth Manager will bring senior-level experience in front-end e-commerce platforms, digital sales strategy, demand generation, UX/UI optimization, digital merchandising, lifecycle automation, and performance analytics. This role will partner closely with Sales, Product, Merchandising, IT, Analytics, Customer Care, and channel teams to identify growth opportunities, remove friction in the buyer journey, improve conversion, and increase post-sale revenue through automation, personalization, and data-driven optimization.

What Will You Do?

Digital Growth Strategy and Revenue Accountability

- Develop and lead the digital growth strategy across e-commerce, demand generation, lifecycle marketing, automation, and post-sale engagement, with clear accountability for measurable business outcomes.
- Translate divisional growth objectives into digital revenue strategies, including acquisition, conversion, retention, repeat purchase, upsell, cross-sell, and customer lifetime value expansion.
- Establish performance frameworks that connect digital investments to incrementality, ROI, ROAS, CAC efficiency, conversion rate, retention, customer lifetime value, and revenue contribution.
- Identify and prioritize growth opportunities based on customer behavior, sales funnel performance, channel data, e-commerce analytics, and business profitability.
- Build executive-level business cases for digital growth initiatives, including expected revenue impact, investment requirements, risks, dependencies, and success metrics.
- Lead external partners and vendors where needed to support e-commerce optimization, UX/UI improvements, measurement, personalization, automation, and demand generation.
- Provide strategic direction to cross-functional teams while maintaining enough technical fluency to guide execution, assess tradeoffs, and challenge recommendations.
- Champion a culture of data-led decision-making, experimentation, accountability, and continuous optimization.
- Manage a team of 2-3 direct reports responsible for operationalizing and scaling digital growth initiatives

E-Commerce, Front-End Platform, and Digital Sales Growth

- Lead front-end e-commerce growth strategy, including site experience, conversion pathways, product discovery, digital merchandising, offers, lead capture, and sales enablement opportunities.
- Own the e-commerce optimization roadmap, ensuring improvements are grounded in customer behavior, funnel analysis, UX/UI best practices, and business impact.
- Partner with sales channel, merchandising, product, analytics, and technology teams to improve the digital buying journey and increase qualified demand, conversion, and revenue.
- Evaluate and optimize digital sales experiences across owned platforms, retailer environments, microsites, and other digital touchpoints where customers research, compare, convert, or re-engage.
- Use e-commerce and sales data to identify friction points, abandoned journeys, underperforming segments, missed revenue opportunities, and post-sale growth potential.

Demand Generation and Lifecycle Revenue

- Lead demand generation strategy across digital channels, automation, CRM, e-commerce, and sales-enabled nurture programs.
- Design and optimize full-funnel programs that move audiences from awareness and engagement to qualified demand, conversion, repeat purchase, and advocacy.
- Use marketing automation to drive post-sale incrementality, including onboarding, product education, accessory adoption, service engagement, replenishment, loyalty, upsell, and cross-sell programs.
- Partner with sales and customer-facing teams to align digital programs with revenue opportunities, customer needs, seasonal demand patterns, and channel priorities.
- Ensure lifecycle programs are measurable, scalable, and tied to incremental revenue or customer value outcomes, not simply activity metrics.

UX/UI, Customer Experience, and Conversion Optimization

- Lead UX/UI optimization priorities for digital growth experiences, ensuring customer journeys are intuitive, conversion-oriented, accessible, and aligned with business goals.
- Use analytics, customer insights, usability findings, heatmaps, testing, sales feedback, and behavioral data to recommend improvements to page design, navigation, content hierarchy, calls to action, lead capture, and conversion flow.
- Establish a disciplined test-and-learn roadmap for A/B testing, multivariate testing, personalization, offer testing, landing page optimization, and journey experimentation.
- Partner with creative, content, product, merchandising, and technology teams to translate customer insights into improved digital experiences that drive measurable performance gains.
- Monitor and improve the quality of digital experiences across devices, platforms, customer segments, and buying stages.

Measurement, Incrementality, and ROI

- Define measurement strategies that distinguish correlated performance from incremental business impact.
- Establish reporting that connects digital programs to revenue, qualified demand, conversion, cost efficiency, retention, and customer lifetime value.
- Partner with analytics and finance teams to evaluate attribution, incrementality, test design, revenue contribution, and ROI.
- Build executive dashboards and performance narratives that clearly explain what is working, what is not, why it matters, and what actions are recommended.
- Use data to make investment recommendations across digital media, e-commerce experiences, automation, content, personalization, and conversion optimization.

What Do You Need?

- Bachelor’s degree in Marketing, Business, Digital Commerce, Data Analytics, or related field required. Advanced degree preferred.
- 8 to 10+ years of progressive experience in digital growth, demand generation, digital marketing, lifecycle marketing, sales enablement, or related commercial growth roles.
- Senior-level experience with digital sales automation platforms, conversion optimization, UX/UI strategy, digital merchandising, front-end e-commerce platforms, and customer experience improvement.
- Proven track record of using data-led strategies to deliver measurable incrementality, ROI, revenue growth, conversion improvement, customer retention, or lifetime value expansion.
- Strong foundation in demand generation, including full-funnel planning, lead capture, nurture, qualification, conversion, and sales alignment.
- Demonstrated experience using marketing automation to drive customer engagement, post-sale revenue, repeat purchase, upsell, cross-sell, retention, and lifecycle value.
- Experience with analytics and performance tools such as Google Analytics, Power BI, CRM reporting, e-commerce dashboards, testing tools, and attribution platforms.
- Proven UX/UI capability, including the ability to evaluate digital experiences, identify conversion barriers, prioritize improvements, and partner with design and technical teams to implement enhancements.
- Strong understanding of paid, owned, earned, CRM, automation, e-commerce, and digital sales channels, with the ability to connect channel activity to (digital) commercial outcomes.
- Experience building executive-level business cases, performance readouts, and growth recommendations grounded in data and business impact.
- Strong commercial orientation, with demonstrated ability to work closely with Sales, Product, Finance, Merchandising, IT, Analytics, and Customer Care.
- Ability to operate strategically while maintaining enough technical and analytical depth to guide execution, troubleshoot issues, and evaluate performance drivers.
- Excellent communication, influence, and stakeholder management skills in a matrixed organization.

- This position will work closely with vendors and must collaborate among a wide variety of internal teams including marketing, retail/sales channels, business segments, customer care, and more.

Other Job-Related Components:

- Working conditions: Office location
- Travel expectation: 5-10% business and customer meetings, events or similar

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN

HQ location a variety of perks, including:

- Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

- Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!

- Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

- Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.

- Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

- Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.
- Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between ​$145,000​ - ​$160,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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