Director, PR, Communications & Influencers

About Lovesac

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About the Role

As our Director of Public Relations, Communications & Influencer Marketing, you are responsible for developing and leading the company’s public relations, communications, influencer, and earned-media strategies to strengthen brand awareness and credibility through enhanced brand & product storytelling.

This leader will create compelling brand, talent, leadership, product and activation narratives and bring them to life through media coverage and headlines, influencer storytelling and creator support driving word of mouth to build brand love. The role will partner closely with Executive leaders, Brand, Marketing, Creative, Strategy, Product, and Insights to ensure a consistent narrative that builds the brand.

The ideal candidate is a strategic communications leader who combines strong storytelling and media relationships with a modern understanding of influencers, creators, social culture, and scaling digital content. They are results driven, commercially minded, highly collaborative, and able to translate business, product, and customer priorities into stories that generate meaningful awareness and engagement.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT.

Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

Public Relations & Earned Media

- Develop and execute an integrated PR strategy that builds brand awareness, relevance, credibility, and positive brand sentiment.

- Develop strong relationships with national, local, lifestyle, business, design, home, retail, and trade media.

- Drive proactive media outreach around products, collections, business initiatives, company news, customer stories, partnerships, and brand moments.

- Identify timely cultural, industry, and consumer opportunities that can generate meaningful earned media.

- Develop press releases, media pitches, talking points, briefing documents, executive communications, and other external communications.

- Manage PR agencies and external partners, ensuring strategic alignment, strong execution, and measurable results.

- Establish PR measurement frameworks and track media quality, reach, engagement, sentiment, and business impact.

Influencer & Creator Marketing

- Develop and lead the company’s influencer and creator strategy across relevant platforms and customer segments.

- Build a differentiated creator ecosystem ranging from high-profile influencers to emerging and micro-creators.

- Identify creators who authentically align with the brand, products, customers, and values.

- Develop influencer programs that support brand awareness, product launches, seasonal moments, retail events, and commercial priorities.

- Establish creative briefs, partnership strategies, content expectations, and measurement frameworks.

- Partner with Social, Brand, Creative, and Paid Media teams to maximize the value and amplification of creator content.

- Develop long-term creator relationships and brand advocates rather than relying solely on transactional influencer campaigns.

Brand & Product Storytelling

- Translate product, merchandising, design, and customer insights into compelling stories that earn attention and create desire.

- Develop communications strategies for new products, collections, services, stores, experiences, and key brand initiatives.

- Identify unique points of view and cultural narratives that differentiate the company within the furniture and home furnishings category.

- Partner with Merchandising, Product, and Marketing teams to ensure product stories are relevant, compelling, and customer-centric.

- Create integrated storytelling opportunities that connect PR, influencers, social, content, retail, e-commerce, and experiential marketing.

Corporate & Executive Communications

- Partner with Executive Leadership to develop external communications that strengthen corporate reputation and brand credibility.

- Develop executive talking points, speeches, presentations, media preparation, and leadership visibility strategies.

- Support communications around company milestones, business initiatives, partnerships, community programs, and other corporate priorities.

- Serve as a trusted communications advisor to senior leaders.

Omnichannel & Experiential Communications

- Develop PR and influencer strategies that drive awareness and traffic across both physical and digital channels.

- Partner with Retail to create local PR and influencer opportunities around store openings, events, community initiatives, and customer experiences.

- Develop strategies that connect national brand storytelling with local market activation.

- Leverage events, pop-ups, product experiences, and other experiential opportunities to generate earned media and creator engagement.

- Identify opportunities to turn in-store experiences and customer moments into shareable content and stories.

Reputation & Issues Management

- Develop and maintain proactive strategies for protecting and strengthening the company’s reputation.

- Partner with Legal, HR, Executive Leadership, and other stakeholders on sensitive or high-impact communications.

- Prepare crisis communications plans, protocols, messaging, and media response strategies.

- Monitor relevant media, social conversations, and emerging issues that could impact the brand.

Measurement & Business Impact

- Establish clear KPIs for PR, communications, and influencer programs.

- Measure earned media value, reach, engagement, sentiment, share of voice, creator performance, traffic, and other relevant business outcomes.

- Use insights and performance data to continuously optimize communications and influencer strategies.

- Demonstrate the connection between communications activity and brand and commercial performance.

Cross-Functional Leadership

- Serve as a strategic partner across Brand, Marketing, Merchandising, Product, Creative, Social, Retail, E-commerce, Customer Insights, and Executive Leadership.

- Build strong partnerships across the organization to ensure communications priorities are integrated into broader marketing and business plans.

- Lead and develop internal team members, agencies, PR partners, and influencer/creator relationships.

- Establish clear processes that enable teams to move quickly while maintaining quality, consistency, and brand integrity.

- Perform any other reasonable duties for this role as requested by management.

Qualifications

Who you Are:

Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters

Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric

Core Competencies: Builds Customer Centricity , Drives Remark-able Results , Collaborates Effectively , Makes Good Decisions , Demonstrates Self-Awareness

Requirements

- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field required.

- 8+ years of progressive experience in public relations, corporate communications, influencer marketing, brand communications, or an integrated communications role.

- Experience in retail, furniture, home furnishings, lifestyle, consumer products, fashion, beauty, hospitality, or another consumer-focused industry strongly preferred.

- Demonstrated success developing and executing integrated PR and communications strategies.

- Strong relationships with relevant media, influencers, creators, and industry contacts.

- Demonstrated experience developing and scaling influencer and creator programs.

- Strong understanding of the evolving media, social, creator, and digital landscape.

- Exceptional storytelling, writing, presentation, and communication skills.

- Strong business and commercial acumen with the ability to connect communications strategies to business objectives.

- Experience managing agencies, budgets, and cross-functional teams.

- Strong strategic thinking and ability to operate effectively in a fast-paced, highly collaborative environment.

- Excellent judgment and discretion, particularly when managing sensitive or reputation-related matters.

- Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators ( KPIs), goals and deadlines.

- M ust be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).

- Must be able to travel up to 25% of the time to support company events, media opportunities, influencer activations, business meetings, and other communications initiatives as needed.

- Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Full Time Benefits*

- Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.

- Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.

- Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.

- Pet Insurance and generous Associate Discounts.

*Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.

Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.

Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity, or status as a transgender or transsexual individual), pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.

Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.

Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.

Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates and employees with disabilities, protected medical conditions, and religious beliefs. If you need an accommodation during the application or interview process, please reach out to us at: [email protected] .