Digital Marketing Officer

Role type: Full-time; Fixed-Term 2 years 
Department: Melbourne Entrepreneurial Centre 
Salary : UOM 6 $100,847 - $109,163 p.a. plus 17% super

- Shape digital marketing for a leading entrepreneurial hub / work at Melbourne Connect innovation precinct / collaborate across start-up, research and enterprise communities.

- Apply now to lead data-driven digital campaigns that grow MEC’s programs, ventures and entrepreneurial community.

- Investing in you – 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne  
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity  
You will drive high-impact digital campaigns that grow MEC’s programs, ventures and entrepreneurial community. This hands-on role brings together paid media, content, email marketing, web and analytics to improve audience acquisition, engagement and conversion."

What you will deliver:

- Plan and deliver integrated digital campaigns for MEC recruitment, events and community initiatives across paid and organic channels.

- This hands-on role brings together paid media, content, email marketing, web and analytics to improve audience acquisition, engagement and conversion.

- Create compelling digital content, assets and storytelling that showcase MEC programs, founders, researchers and ventures.

- Design and maintain website and landing pages with strong UX, accessibility, SEO and conversion performance.

- Track, analyse and report campaign performance, testing and iterating to improve reach, engagement and conversion.

- Build and optimise email campaigns, audience segments, automated nurture journeys and participant communications.

- Coordinate internal stakeholders and external creative suppliers to deliver high-quality work on time and in line with MEC and University brand standards.

You may be a great fit if you:

- Have strong hands-on experience setting up and managing paid media campaigns, including targeting, budgets, testing and optimisation.

- Create high-quality written and visual content for social media, paid advertising, email and web.

- Use analytics and tracking tools to interpret results, prepare clear reports and improve campaign performance.

- Have experience managing website and landing-page content, email marketing, audience segmentation and automated journeys.

- Organise competing priorities effectively and deliver multiple campaigns and deadlines in a fast-paced environment.

- Build productive stakeholder relationships and confidently coordinate external suppliers or agencies.

For further information, please refer to the attached PDs at the bottom of the advert.

What we offer you!  
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfilment, including:

- Build future financial security with 17% superannuation!

- Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being.

- Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning

- Progressive, considerate leave provisions to empower your work-life balance and well-being, including leading parental leave, gender affirmation leave and cultural leave.

- Salary packaging and access to a range of discounted services including Bupa health insurance, and access to unique cultural and recreational benefits such as discounts for the Melbourne Theatre Company

- Health and well-being services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team – Melbourne Entrepreneurial Centre  
You will join the Melbourne Entrepreneurial Centre, the University’s dedicated hub for entrepreneurship and innovation. The team empowers students, researchers and alumni to develop ventures and translate ideas into real-world impact.  Working within Melbourne Enterprise at Melbourne Connect, you will collaborate with passionate colleagues, mentors and partners.

Together, you will help grow a vibrant entrepreneurial ecosystem aligned with Strategy 2030.

Be Yourself  
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb.

We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible recruitment process.

Aboriginal and Torres Strait Islander Applicants  
We aspire to be the University of choice for Indigenous Australians. Visit our Indigenous staff page to learn more about our investment and support for Aboriginal and Torres Strait Islander staff.

Indigenous applicants are encouraged to connect with our Indigenous Employment & Development team at [email protected] .

Application essentials:

- Visit "apply with us" (https://about.unimelb.edu.au/careers/apply-with-us) to learn more about the process, including tips and FAQs.

- You must have current valid work rights for Australia. Visa sponsorship is not available for this role.

- A Working with Children Check is required for all positions. If successful, we will guide you through the process and reimburse you.

- Please upload your resume and a cover letter outlining your interest and experience as part of the application process.

- Please upload your responses to the Selection Criteria, found in the Position Description.

Want to know more?

- For queries related to this specific position, contact Monica Bulla-Valencia at [email protected] (http://[email protected])

- For questions related to our recruitment process email Alessandro Storani at [email protected] (mailto:[email protected])

- For recruitment adjustments contact Kim Groizard on +61 3 9035 3218 or at [email protected] (mailto:[email protected]) (subject: 'Recruitment Adjustments').

Apply today and join a community that’s shaping the future.

Applications close: Sunday 4 October 2026 - 11:55 PM ; Melbourne time zone.

Position Description:

JR-017959 - PD Digital Marketing Officer UOM 6.docx

JR-017959 - PD Digital Marketing Officer UOM 6.pdf