Growth Marketing Intern

Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my , OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

Job Description

Performance Marketing & Data Analysis (50%)

- Own Reporting & Insight Generation: This is how we know if growth is actually happening, and why. Query, process, and consolidate marketing data from multiple sources into dashboards the team can trust at a glance – then go one step further and flag what's actually worth acting on, before anyone asks.
- Drive Campaign Performance: Take ownership of monitoring and optimizing performance campaigns across Meta Ads, Google Ads, and TikTok Ads – investigate what's driving results, propose fixes for what's underperforming, and follow up until the fix lands. Set up and launch ad campaigns end to end, from targeting to go-live.

Lifecycle Marketing & Automation (30%)

- Own a CRM Lifecycle Track: The channel that keeps users coming back after the first click. Propose, build, and run lifecycle campaigns across push notification, email, Zalo ZNS, etc. via our CRM/automation stack – onboarding, product education, promotions, lead nurturing – and own the results, not just the send.
- Build Marketing Automation: Design and build automation flows (triggers, sequences, segmentation) in Onflow to lift engagement and conversion without manual send-by-send effort. Apply AI tools to automate repetitive tasks across reporting, campaign setup, and content drafting, so your time goes to investigation, not admin.

Growth Exploration & Cross-functional Collaboration (20%)

- Propose New Growth Bets: Growth doesn't happen in a silo, and it doesn't wait for a brief. Actively research new communities, platforms, and emerging channels, and come to the team with a proposal, not just a list of options.
- Drive Cross-functional Follow-through: Coordinate with Design and Brand teams to get marketing materials produced on time and on-brief. Work cross-functionally with Product and Data – surfacing what you see in the numbers, pulling in support when a campaign needs technical input, and following up until it's resolved, not just handed off

Qualifications

REQUIREMENTS

- Academic Background: Currently a student in Marketing, Business, Data Science, Economics, or a related field.
- Proven Ownership: Real, hands-on experience owning a small project end to end – a growth experiment, a small ad budget, an email/CRM flow, a community you grew, or a personal/academic project you drove from idea to result. Bring your portfolio or case study; what matters is that you drove it, not that someone assigned it to you.
- Data & Analytical Thinking: Comfortable writing basic SQL queries to pull your own data instead of waiting on the Data team, plus strong analytical thinking – you instinctively question a headline number instead of taking it at face value. Prior hands-on experience with at least one CRM or marketing automation tool is required.
- Growth Curiosity, With Teeth: You don't just see "leads up 80%," you check the conversion rate before celebrating. When a metric moves, you form a hypothesis for why, and you go find the data to prove or kill it – you don't wait for someone to hand you the explanation.
- Ownership & Communication: You can juggle multiple small workstreams without dropping the ball, you follow up on your own open items without being reminded, and you communicate clearly in English across teams.
- AI as an Advantage: Not required, but a strong plus – prior experience with or genuine curiosity about applying AI to growth marketing (automating reporting, querying data faster, building campaign/automation workflows) will stand out.

BENEFITS

- Hands-on experience with real impact: Learn the A-to-Z of how a massive platform runs marketing across four brands at once.
- Creative freedom with support: Own your ideas and get feedback from experienced mentors across brand, growth, and design.
- A dynamic learning environment: Work across the full brand stack, from strategy and content to media, research, and product, not just one lane.
- Strong mentorship: Close guidance from our Brand Performance Specialist, Brand Content/Creative Specialist, and cross-functional teammates to sharpen both your craft and your data instincts.
- Fast personal growth: Learn to balance creativity with data, storytelling with performance, and big ideas with execution.
- A work culture built on FRUIT values: Fast Growth, Responsibility, User-first, Integrity, and Team. We live by these, not just print them on a wall.
- A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed atmosphere (and yes, we laugh a lot).

Additional Information

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