Executive Customer Advocacy Lead, APAC

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the role

UKG is seeking an APAC Customer Advocacy Program Manager to build and scale customer advocacy across Australia, New Zealand, India, Singapore and broader Asia. Reporting to the Director of Marketing APAC.

This role will develop strong relationships with senior customer executives and turn customer success into credible market proof, sales opportunities and brand impact. The role will support new-logo and expansion pipeline through executive references, customer stories, referrals, peer-to-peer engagement, advisory programs and strategic customer events.

Working as part of the APAC Marketing Team, and in close collaboration with UKG’s global advocacy team, the successful candidate will adapt and activate global programs for the diverse needs of APAC markets.

Key responsibilities

- Build and manage a strong network of APAC customer advocates, with a focus on senior and executive stakeholders.

- Identify and develop customers for references, testimonials, case studies, events, peer conversations, awards and thought leadership.

- Manage customer reference requests and match the right customer to the right sales opportunity, industry, persona and use case.

- Create and coordinate executive advocacy initiatives, including customer councils, leadership forums and peer-to-peer engagements.

- Develop customer stories and advocacy content in partnership with Communications, field marketing and global teams.

- Collaborate with the global advocacy team to scale best practice while ensuring programs are relevant to APAC customers and markets.

- Track and communicate the commercial impact of advocacy activity, including pipeline influence, referrals and win-rate impact.

- Build relationships with analysts in the HR tech space to grow impact.

About you

You are a confident and commercially minded relationship builder who can engage credibly with senior customer executives and internal sales leaders. You are highly organised, comfortable managing multiple priorities and able to influence across a complex, matrixed organisation. Ideally, you will have:

- Experience in customer marketing, customer advocacy, executive engagement, sales enablement, account-based marketing or a related B2B marketing discipline.

- Experience in B2B SaaS, HR technology or enterprise technology.

- Demonstrated experience working across APAC markets and cultures.

- Experience building customer reference, referral, storytelling or executive engagement programs.

- Strong commercial understanding and experience linking marketing activity to pipeline and revenue outcomes.

- Excellent communication, stakeholder management and program management skills.

- The ability to work independently while collaborating effectively with global and regional teams.

- Willingness to travel across APAC, up to 25% of the time.

Company Overview:

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected]