Sr. Manager, Customer Growth Activation

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview

The Senior Manager, Customer Growth Activation is responsible for translating Bloomingdale's customer growth strategy into actionable business initiatives that drive measurable customer and business outcomes. This role serves as the bridge between strategy and execution, partnering across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain, and Finance to ensure customer growth priorities are effectively implemented and realized.

The ideal candidate combines strong strategic thinking, business case development, program leadership, and cross-functional influence to drive complex initiatives from concept through execution. This role will lead the planning, governance, and activation of enterprise customer growth initiatives and serve as the accountable owner for highly cross-functional programs that do not have a natural business owner.

Key Responsibilities

Customer Growth Activation

- Translate customer growth strategies and behavioral objectives into actionable initiatives, programs, and roadmaps.

- Identify and prioritize opportunities that accelerate customer growth and support enterprise objectives.

- Ensure initiatives are aligned to defined customer behavior changes, growth priorities, and business goals.

Business Case Development & Investment Planning

- Develop business cases to support investment decisions and strategic initiatives.

- Quantify customer impact, business value, costs, risks, and resource requirements.

- Partner with Finance, Analytics, and business leaders to validate assumptions and expected outcomes.

- Secure stakeholder alignment, funding, and resource commitments for approved initiatives.

Cross-Functional Leadership

- Partner across Merchandising, Stores, Marketing, Loyalty, Digital, Product & Technology, Operations, Supply Chain, and Finance to align priorities, requirements, and execution plans.

- Drive alignment and resolve challenges across teams to ensure successful delivery of customer growth initiatives.

- Establish governance, accountability, and success measures for key initiatives.

Program Ownership & Delivery

- Serve as the accountable owner for strategic cross-functional initiatives where ownership is unclear or distributed across multiple teams.

- Define initiative scope, business requirements, success metrics, timelines, and implementation plans.

- Lead initiatives from concept through execution, ensuring milestones, dependencies, and risks are actively managed.

- Monitor performance and ensure initiatives achieve intended customer and business outcomes.

Portfolio Governance & Performance Tracking

- Maintain visibility into the portfolio of customer growth initiatives and corresponding business outcomes.

- Track progress against milestones, customer objectives, and financial commitments.

- Identify risks, recommend corrective actions, and escalate issues as needed.

- Partner with Portfolio & Program Management to support roadmap planning, prioritization, and executive reporting.

Qualifications

- 7+ years of experience in strategy, program management, consulting, business transformation, customer strategy, or related fields.

- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.

- Strong business case development, financial analysis, and strategic planning capabilities.

- Experience translating strategy into execution and delivering measurable business results.

- Exceptional communication, stakeholder management, and executive presentation skills.

- Strong analytical mindset with the ability to synthesize information and drive decision-making.

- Retail, customer strategy, marketing, loyalty, digital, or omnichannel experience preferred.

Success Measures

- Customer growth initiatives delivered on time and against defined objectives.

- Achievement of targeted customer behavior changes and business outcomes.

- Strong cross-functional alignment and stakeholder engagement.

- Effective governance and visibility into customer growth investment performance.

- Successful development and activation of enterprise customer growth plans.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

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