Social Media Manager - Brazil

About Us
At Félix (https://felixpago.com/), we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey. Our ambition is to deliver a white-glove financial experience with the simplicity of a conversation to a community the traditional financial system has historically overlooked.
We are a hyper-growth Series C company, backed by over $300 million in funding from top-tier global investors, including Andreessen Horowitz, QED, Castle Island, Switch Ventures, HTwenty, Monashees, General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long because we are obsessed with our customers . We get things done with urgency and focus , driven by extreme ownership over our impact. We collaborate without ego , fostering radical transparency and fierce loyalty so we can grow together. Because we aim for insanely great rather than just good enough, we stay insatiably curious —always experimenting, building the future today, and delivering a product that truly makes our users' lives better.

The Role

As Brazil Social Media Manager , you will own Félix’s organic social presence in Brazil, combining Content Management and Community Management in one highly hands-on role. You will define the local content strategy, manage the editorial calendar, create and publish content, engage with the community, and use performance and cultural insights to continuously improve what we do. This role is not about translating global content into Portuguese. It is about making Félix feel genuinely Brazilian by adapting our brand to local culture, language, trends, and behaviors. You will also partner closely with our Influencer Marketing Manager , helping identify Brazilian creators and agencies, conduct outreach, and support partnership negotiations.

What You’ll Do

Content & Social Strategy

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- Own Félix’s organic social strategy for Brazil across Instagram, TikTok, YouTube, WhatsApp, and other relevant channels.
- Define local content pillars, formats, themes, and communication angles.
- Build and manage the content calendar, balancing planned initiatives with real-time cultural opportunities.
- Adapt global campaigns and brand initiatives to Brazilian audiences.
- Write and edit copy across platforms, adjusting tone and format to each channel.
- Brief designers and creative partners, manage production, and QA assets before publishing.
- Schedule, publish, and continuously test formats, hooks, frequency, timing, and calls to action.

Community & Social Listening

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- Manage comments, DMs, mentions, and community conversations across social channels.
- Proactively participate in relevant trends, conversations, and cultural moments.
- Develop Félix Brazil’s community engagement and surprise-and-delight approach.
- Monitor sentiment, recurring questions, customer feedback, and emerging cultural signals.
- Track reviews across the App Store, Google Play, Trustpilot, and other relevant platforms.
- Escalate reputational or customer experience issues to the appropriate teams.
- Monitor competitors and relevant brands for content and community opportunities.

Influencer Support

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Partner with the Influencer Marketing Manager to:
- Identify relevant Brazilian creators, influencers, and agencies.
- Reach out to creators, managers, and partners.
- Help evaluate opportunities based on audience fit, cultural relevance, engagement, and content quality.
- Support negotiations around rates, deliverables, timelines, and usage rights.
- Bring local market context to influencer decisions and identify emerging creators early.

Performance & Insights

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- Track traffic, engagement, audience growth, and first transactions generated through organic social.
- Use UTMs and available attribution tools to understand content performance.
- Identify why content is working or not working and turn those learnings into clear actions.
- Share relevant community and content insights with Brand, Growth, Product, and CX

Key Skills & Experience

- Native Brazilian Portuguese.
- Based in Brazil or Mexico.
- Spanish is a strong plus.
- 3+ years of experience in social media, content, community, or related roles for consumer brands.
- Strong copywriting skills and deep understanding of Brazilian digital culture, trends, memes, creators, and social platforms.
- Experience building content strategies, not just executing a publishing calendar.
- Strong community management instincts and ability to communicate directly with customers.
- Comfortable briefing designers and managing creative production.
- Comfortable working with performance metrics, UTMs, conversion funnels, and attribution.
- Experience working with creators, agencies, or influencer partnerships is a plus.
- Highly proactive, organized, and comfortable operating with significant autonomy.

Key Metrics

- Organic social sessions and FTXNs.
- Reach, impressions, engagement, and audience growth.
- Community response time and engagement.
- Content experimentation and performance.
- Publishing and production consistency.
- Review ratings and response rates.

This Role Works Well If You…

- Can think strategically and execute yourself.
- Understand that localization is much more than translation.
- Know how Brazilian audiences actually communicate online.
- Enjoy building community, not just publishing content.
- Can move quickly without sacrificing quality.
- Use data to improve creative decisions.
- Are comfortable reaching out to creators and agencies.
- Take ownership and do not wait for someone else to tell you what needs to happen.

These are the applicable requisites, although equivalent competencies in any of the above will also be considered.

What We Offer

- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Hybrid work environment
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment

Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy (https://www.felixpago.com/en/legal) .