Product Manager, Web

About Us

Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners. For more information about our company, visit Wag.co . and wagwalking.com 🐾

The Role

We're looking for a Product Manager to own the Wag! Services web experience end to end. Wag! is a mature two-sided marketplace run with a startup mentality. Our web surface touches both sides of it: the booking funnel where pet parents find caregivers and the onboarding funnel our caregivers apply in. You will own the web roadmap and communicate the strategy and impact to leadership. Day to day, you draft tickets, approve designs, and run the experiments that tell us what to roll out. This is a hands-on role working directly with engineering, design, and analytics. This role is full-time and in-person 5x a week in our downtown Miami office. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.

How You’ll Make an Impact

Booking Funnel and Experimentation

- Own the pet parent web booking funnel from page landing through service completion for new and returning customers

- Run the web A/B testing program end to end

- Find and fix conversion leaks across landing pages, signup, and booking flows

Growth Surfaces

- Own our SEO and marketing pages: page structure, speed, internal linking, and click through rate

- Partner with Marketing on new landing pages and acquisition surface improvements

Caregiver Onboarding Funnel

- Own the caregiver onboarding funnel from sign-up to approved application

- Balance dev resources between supply-side and demand-side work

Core Responsibilities

- Maintain a quarterly roadmap broken into weekly sprints

- Draft PRDs and tickets with requirements and acceptance criteria for engineering

- Leverage dashboards and reports to own daily and weekly performance reporting

- Use AI tools to draft initial designs and prototypes before looping in the designer

- Communicate performance metrics to leadership including funnel conversion rates

Minimum Paw-lifications

- 3+ years of product management experience on a consumer web product

- Experience owning a web booking or conversion funnel

- Experience running A/B tests end to end, including sizing, instrumentation, and ship/revert decisions

- Comfortable working with data, Excel, and basic BI tool proficiency

- Actively use AI and emerging tools to improve workflows and productivity

- Comfortable managing multiple priorities in a fast-paced, ambiguous environment

- Strong sense of ownership and eagerness to make an impact across teams

- Ability to work in-person 5x a week in our downtown Miami office

Purr-furred Paw-lifications

- Working proficiency in SQL

- Experience in a two-sided marketplace

- Experience with a feature-flag or experimentation platform such as Split, LaunchDarkly, or Optimizely

- Familiarity with Snowflake, Mixpanel, or a comparable analytics stack

- SEO and landing page experience, particularly on a large content footprint

- Subscription or membership product experience

- Interest in consumer marketplaces, two-sided platforms, or pet/consumer wellness

Benefits & Purrr-ks

- Competitive Medical, Dental, and Vision Insurance

- Complimentary parking on-site at our downtown Miami office

- Catered breakfast and lunch daily

- Monthly Wellness Stipend, and credits for both Wag! and maxbone

- Life Insurance and Short- and Long-term Disability with Guardian

- 401(k) Retirement Plan with Empower and employer match as defined by plan

- 11 company-paid holidays each year

- ​​Flexible (no set limit) discretionary paid time off in accordance with the vacation policy outlined in our handbook and subject to your manager’s approval

- Employees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents

Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.

Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.