About this role
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Location
Hershey, PA
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
How will you fit into the big picture?
Functional Snacking is Hershey's protein business, bringing together ONE Bar and FULFIL in a focused, entrepreneurial team. As Senior Brand Manager, Growth, you will lead demand creation across both brands, shaping their positioning, cultural relevance, innovation agenda and go-to-market story. You will guide a small growth team and agency partners while working closely with Business Performance, Sales, Commercial Planning, R&D, Finance and Supply Chain.
What will you do?
• Own the brand foundations, positioning and portfolio architecture for ONE Bar and FULFIL.
• Build modern demand-generation programs across creators, athletes, social, partnerships, campus and field activation, and earned-first campaigns.
• Lead the marketing workstream for the ONE Bar relaunch and the growth plan for FULFIL, including proposition, packaging, launch communications and retailer sell-in stories.
• Co-create the innovation pipeline with R&D and Innovation, from consumer-led ideation through concept, packaging, stage gates and launch.
• Direct agency and creator partners, set clear briefs, raise the creative standard and use a test-and-learn rhythm to move investment toward what works.
• Plan marketing investment across upper and lower funnel activity and partner with Business Performance to measure impact, model returns and support funding decisions.
• Turn category, competitive, consumer and social signals into clear recommendations for brand and portfolio action.
• Develop compelling strategy, relaunch and investment narratives for senior leadership and executive forums.
• Lead and develop the Assistant Brand Manager and creator manager, setting high standards for speed, craft and accountability.
• Partner across Commercial, Sales, Finance, R&D and Supply Chain so plans reach shelf, remain in stock and launch on time.
Minimum Education & Requirements
Experience:
• 7+ years of relevant brand and growth marketing experience, consistent with Hershey Senior Manager level standards.
• Demonstrated experience scaling a challenger or high-growth consumer brand in food, beverage, snacking, wellness or an adjacent category; relaunch, category-entry or distribution-expansion experience strongly preferred.
• Strong brand-building capability across insights, positioning, portfolio architecture, packaging, creative development, media strategy and measurement.
• Experience building demand through creators, community, partnerships and earned attention, with evidence of business impact.
• Innovation experience from concept through launch, including retailer sell-in and stage-gate execution.
• Working knowledge of P&L fundamentals, marketing ROI and mix modeling, with confidence reallocating investment based on evidence.
• Proven ability to lead agencies, influence senior stakeholders and move cross-functional teams with clarity and pace.
• Bias for action, sound judgment, high standards and a collaborative, low-ego leadership style.
Education:
Bachelor's degree required. MBA or equivalent marketplace experience preferred; internal Hershey experience may be considered in lieu of an MBA.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
Benefits may vary based on role, location, and eligibility.
#LI-BS1
The anticipated base salary range for this role is $156080 to $195100 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.