DIGITAL MARKETING SPECIALIST

State of Franklin Healthcare Associates (SOFHA)Johnson City, TennesseeOn-siteFull-timeMid level, 2–5 yearsListed 1 day ago

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About this role

WHO WE ARE:

State of Franklin Healthcare Associates is a physician-led and team-member owned multi-specialty care group headquartered in Johnson City, TN with locations in the upper East Tennessee & Southwest Virginia region.  Our mission is to improve the health and well-being of our patients and our team members.

PRIMARY RESPONSIBILITIES:

- Execute go-to-market digital programs

- Develop content for all digital channels

- Digital performance reporting and analysis on aggregate data

- Utilize Google AdWords campaigns, search engine optimization, and other resources to increase traffic and improve conversion rates

- Create systems to measure key process indicators (KPI)

- Maintain knowledge of healthcare industry

- Maintain strict confidentiality

- Follow organizational policies and procedures

REQUIREMENTS:

- Bachelor’s degree in marketing, communications, or other appropriate field of study

EXPERIENCE:

A minimum of 3+ years of progressive, proven experience in digital marketing roles. Experience in healthcare is strongly preferred.

WHAT WE OFFER:

State of Franklin Healthcare provides a comprehensive and competitive total compensation package designed to meet the needs of our full-time team members to include:

- Company Provided Life and Accidental Death and Dismemberment Insurance

- Company Provided Long Term Disability Insurance

- Employee Stock Ownership Plan

- 401(k) Company Contributions

- Voluntary options for Medical, Dental, Vision, and additional Life Insurance.

- Company match in Health Savings Account Plans  (restrictions apply)

- Vacation, Personal, Sick and Holiday Time Off

- An array of team member perks and discounts

- Tuition Assistance Programs

- And more!