Director of Marketing

Lead marketing for one of Alberta's most trusted home-service brands!

Action Furnace is looking for a Director of Marketing to lead our brand, attract new customers and grow the value of the customers we already serve. This is a Leadership Team role for an experienced marketer who pairs strong brand and creative judgment with a modern, data-driven approach to growth.

We are a well-established Alberta residential HVAC and home-service company serving Calgary, Edmonton and Red Deer, with a trusted brand, more than 30,000+ members and a Leadership Team that runs on EOS.

WHAT YOU WILL LEAD

Brand

- Own positioning, messaging and creative standards across all markets and service lines.

- Direct campaigns, media and creative, and grow awareness, trust and our online reputation.

New customer growth

- Attract valuable new customers through search, local, web, offers and other channels.

- Measure success by customer quality, acquisition cost, payback and profit, not lead volume alone, and match demand to our field and call centre capacity.

Existing customers

- Build programs for memberships, repeat service, unsold estimates, reactivation and replacement.

- Use segmentation, customer lifetime value and predictive insights to decide who to contact, when and with what offer.

Planning and leadership

- Turn company growth targets into annual and quarterly plans, forecasts and budget decisions.

- Own the marketing scorecard. Test, learn and move spend based on evidence.

- Lead a Marketing Coordinator, specialists and agencies, and work closely with Sales, Operations, Finance and the Call Centre.

WHAT YOU BRING

- Meaningful senior marketing leadership experience.

- A proven record of owning a significant marketing budget, a team and commercial results.

- Strong brand, creative, campaign, media and agency management skills.

- Experience with digital and direct-response marketing, CRM, attribution and marketing automation.

- The ability to interpret customer data and turn it into sound business decisions.

- Hands-on use of AI and new marketing tools, and a clear habit of learning.

- A degree in marketing, business or a related field, or equivalent experience.

COMPENSATION AND BENEFITS

- Base salary of $130,000+, depending on experience.

- Health and dental coverage, health spending account, RRSP matching, employee assistance program and life insurance.

WHY THIS ROLE STANDS OUT

- A real seat at the table. You join the Leadership Team and own the marketing plan, budget, agencies and results.

- A clear framework to lead from. Our Marketing Leadership Playbook sets out decision rights and priorities, and you will have the room to improve it.

- A data team behind you. Our Data Intelligence Team handles the analysis and modelling. You ask the right questions and make the calls.

- A customer base worth growing. 30,000+ members and years of service history create real opportunity in retention and repeat business.

HOW TO APPLY
 Please submit your résumé and a cover letter telling us about a marketing initiative you led and the results it delivered. We thank all applicants for their interest; only those selected for an interview will be contacted.