Marketing Specialist 1 - Region Marketing

# Job Description Summary
Owns the design, build, deployment, and optimization of the USCAN email channel. Serves as the region’s email subject matter expert, advising marketing and sales on audience, cadence, content, and testing strategies and translating those plans into live, measurable programs in Marketo.

Owns the USCAN always-on email portfolio end to end, protects deliverability and sender reputation across the region, and sets the standards governing how email is built and measured. Operates within established marketing, compliance, and brand processes while exercising independent judgment to prioritize work, resolve issues, and optimize programs in response to changing business needs.

Job Description

Roles and Responsibilities

- Own the USCAN always-on email portfolio. Build, maintain, monitor, and optimize the region’s recurring, trigger-based email programs, including recycled leads, abandoned cart, welcome series, etc. Ensure each program operates reliably, trigger logic remains accurate, and performance insights are surfaced proactively.
- Build and deploy programs in Marketo. Construct programs, smart campaigns, triggers, smart lists, and static lists. Maintain campaign ID and child ID naming conventions to preserve reporting and attribution.
- Advise, don't just execute. Serve as the email consultant for internal stakeholders across sales and marketing. Speak knowledgeably about cadence, audience definition, content sequencing, subject lines, and related email strategy. Bring historical performance data into campaign planning early so recommendations are incorporated proactively rather than introduced as reactive changes late in the process.
- Own email governance and program health . Maintain and enforce email partnership guidelines and the pre-send checklist. Protect sender reputation and deliverability. Escalate and, when warranted, pause activation because of regulatory or compliance concerns, consent or privacy uncertainty, destination-domain concerns, broken tracking or attribution, accessibility issues, or unusual unsubscribe and spam-complaint trends.
- Design and run experiments. Write and execute A/B testing briefs with defined hypotheses, single-variable discipline, fixed testing windows, and stated success criteria. Report results against the approved brief and make clear recommendations for next steps.
- Report on the channel. Produce quarterly USCAN email performance reports by segment and sub-business code, measured against program benchmarks for deliverability, open rate, click rate, and unsubscribe rate. Interpret the results and identify content gaps, audience fatigue, and optimization opportunities rather than simply reporting performance changes.
- Execute event email programs. Deliver pre-show, in-show, and post-show email sequences for USCAN events and conferences, as well as the operational email communications that accompany webinars, such as confirmations, reminders, and thank-you emails.
- Keep the operational foundation accurate . Maintain lead source, lead source type, campaign type, and Marketo channel taxonomy so email-sourced leads route, sync to SFDC, and report accurately. Source and clean operational data feeds, including abandoned cart extracts, and exclude test and internal records before import.
- Move work through the approval process. Route email assets through brand, accessibility, and compliance review as required. Manage intake and status in Workfront so requesting teams have visibility into campaign progress.
- Raise the standard. Maintain USCAN email best-practice guidance covering subject line and preheader construction, body copy optimized for skimmers, single-CTA discipline, visual hierarchy, mobile-first and responsive design, accessibility and alt text, and the distinction between nurture and drip campaigns.

Required Qualifications

- Bachelor’s degree from an accredited university or college, or a high school diploma/GED with at least six years of hands-on B2B email marketing and marketing automation experience.
- Demonstrated experience building and deploying campaigns directly in Marketo. This is a hands-on build role; platform administration experience alone does not meet this requirement.
- Demonstrated experience owning always-on, trigger-based, or lifecycle email programs, rather than only executing campaign-by-campaign ad hoc sends.
- Demonstrated ability to report email performance against benchmarks, translate results into recommendations, and connect those recommendations to commercial outcomes.

Desired Characteristics

- Strong verbal and written communication skills, with the ability to document, plan, and execute programs effectively.
- Marketo certification.
- Experience with Workfront or similar project management software
- Working knowledge of email deliverability and sender reputation, including authentication, list hygiene, engagement-based sending, and complaint thresholds.
- Familiarity with email accessibility standards and mobile-first, responsive design.
- Experience with a template-based email build tool like Knak.
- Experience operating in a regulated or medically reviewed content environment, including MLR or Veeva-type approval workflows.
- Experience with Salesforce and lead source and campaign taxonomy governance across a Marketo–CRM integration.
- Experience partnering with sales development or inside sales teams on email sequences and recycled-lead programs.
- Comfort operating as the single named owner of a channel, including setting standards, saying no with a clear rationale, and serving as the primary point of contact for email-related questions.
- Experience in healthcare, medical device, or another regulated B2B industry.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $98,560.00-$147,840.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an  Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No

Application Deadline: October 02, 2026