Director, Market Development (Chicago)

Market Development Representative

About Aya Healthcare

Aya Healthcare is a workforce optimization partner that combines healthcare talent, technology and strategic services to help healthcare organizations improve access to care, control labor costs and build stronger workforces. Aya’s solutions include healthcare staffing, managed service programs, workforce technology, permanent recruitment, locum tenens, international talent and workforce advisory services.

Position Summary

The Market Development representative is responsible for identifying, developing and expanding strategic relationships with healthcare organizations across assigned markets. This leader serves as a trusted advisor to hospital and health system executives, helping them address complex workforce challenges through Aya Healthcare’s comprehensive portfolio of talent, technology and workforce solutions.

The role requires a relationship-driven, consultative professional who can engage senior healthcare leaders, understand organizational priorities and connect those priorities to measurable solutions involving workforce optimization, staffing, recruitment, technology, cost management and patient-care support.

Essential Responsibilities

- Develop and execute market-development strategies that drive new business, revenue growth and long-term client partnerships.

- Build trusted relationships with C-suite executives and senior leaders in nursing, human resources, finance, operations, supply chain, workforce management and clinical services.

- Identify healthcare organizations experiencing challenges related to labor costs, staffing shortages, contingent workforce utilization, recruitment, retention, scheduling or workforce capacity.

- Present Aya as a strategic workforce partner rather than a traditional staffing vendor.

- Position and coordinate the appropriate Aya solutions, including:

- Managed service provider programs

- Nursing and allied health staffing

- Locum tenens and physician recruitment

- Permanent recruitment solutions

- Workforce management technology

- Float pool and on-demand staffing solutions

- Workforce AI, analytics and predictive planning

- International talent and direct-hire programs

- Advisory, payrolling and workforce-disruption services

- Lead consultative discovery meetings, executive presentations, demonstrations, proposal development and customer negotiations.

- Partner with Business Development to develop executive-level business cases that demonstrate measurable value, including improved fulfillment, reduced premium labor expense, increased workforce visibility, stronger retention and improved operational efficiency.

- Monitor healthcare labor-market trends, competitive activity, regional workforce dynamics and emerging client needs.

- Represent Aya at healthcare conferences, executive forums, industry events and strategic networking opportunities.

- Promote a culture centered on responsiveness, accountability, collaboration, innovation and genuine care for clients, clinicians and colleagues.

Required Qualifications

- Bachelor’s degree in business, healthcare administration, marketing, nursing or a related field; equivalent experience may be considered.

- Seven or more years of progressive experience in healthcare business development, strategic sales, consulting, staffing, workforce solutions or health-system partnerships.

- Demonstrated success selling complex solutions to hospitals, health systems or other healthcare organizations.

- Proven ability to establish relationships with senior executives and influence decisions across multiple stakeholder groups.

- Strong understanding of healthcare operations, labor economics, workforce strategy and the challenges facing providers.

- Excellent presentation, negotiation, communication and relationship-management skills.

- Ability to translate complex workforce challenges into clear, compelling business solutions.

- Willingness to travel regularly within the assigned market and nationally as needed.

Preferred Qualifications

- Experience with managed service provider programs, vendor management systems, healthcare staffing, workforce technology or permanent recruitment.

- Existing relationships with hospital and health-system executives.

- Experience selling enterprise-level solutions across multiple facilities or service lines.

- Familiarity with healthcare finance, labor productivity, contingent workforce spend and workforce analytics.

- Master’s degree in healthcare administration, business administration or a related discipline.

Success Measures

Success in this role will be measured by:

- New client acquisition and revenue growth.

- Expansion of existing healthcare partnerships.

- Executive-level relationship development.

- Qualified pipeline generation and forecast accuracy.

- Successful positioning of Aya’s broader workforce solutions.

- Client retention, satisfaction and strategic account growth.

- Demonstrated financial and operational value delivered to healthcare organizations.

- Collaboration with internal teams and contribution to Aya’s people-first culture.

Core Competencies

- Strategic relationship development

- Consultative selling

- Executive presence

- Healthcare market expertise

- Business and financial acumen

- Cross-functional leadership

- Communication and storytelling

- Negotiation and influence

- Accountability and follow-through

- Curiosity, adaptability and persistence

Why Join Aya Healthcare?

At Aya, market development is built on the belief that strong relationships create meaningful business outcomes. The ideal candidate will be energized by helping healthcare organizations solve important workforce challenges while building lasting partnerships based on trust, transparency and shared success.

Aya’s combination of healthcare talent, technology and workforce expertise enables clients to manage contingent labor, permanent recruitment, staffing operations and workforce planning through a more coordinated and strategic approach.