About this role
Meta is seeking an experienced Communications Manager to lead storytelling for AI products coming out of Meta Superintelligence Labs (MSL) — including Muse, our personal AI agent and Meta AI; the assistant used by people globally.
In this role, you will drive the consumer AI product narrative in the US, setting strategy, leading launch moments for new products, and shaping how national technology, consumer, and business press understand where Meta is taking personal superintelligence. You'll serve as communications counsel to the Meta Superintelligence Lab product leadership. This position is full-time and US-based.
Responsibilities
Lead the communications strategy for Meta Superintelligence Lab's consumer AI products, including Muse and Meta AI, by creating clear objectives and measures of success
Lead major product launch moments end to end; including narrative, materials, press and social strategy, briefings, demos, embargo management, and measurement
Serve as communications counsel to product, research, and business leadership on positioning, media engagement, and issues management
Shape how we talk about AI capabilities responsibly — including privacy, data access and permissions, and safety — in partnership with Policy, Legal, Research, and Product teams
Drive social-first and creator storytelling that highlight people using Muse and Meta AI in real life
Build and steward senior relationships with technology, consumer, and business journalists, analysts, and creators
Partner cross-functionally with Product, Research, Marketing, Policy, Legal, and the broader Meta Communications team, and influence launch planning
Qualifications
Bachelor's degree in Communications, Journalism, or a related field, or equivalent experience
8+ years of experience in communications, with a focus on consumer technology products in the US market
Experience leading consumer software or AI product launches
Knowledge of generative AI concepts, trends, and innovations
Experience distilling complex technical details into clear written narratives, press materials, and social copy
Established relationships with national technology, consumer, or business press
Experience leading communications strategy end to end
Experience counseling senior leaders and driving complex cross-functional conversations independently
Experience working in a fast-paced environment with competing priorities Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience communicating about AI assistants, AI agents, or foundation models
Experience managing product-related issues, including privacy, data access, safety, or trust questions in consumer technology
Experience communicating research or model capabilities alongside consumer product narratives
Experience with social-first storytelling, creator partnerships, and influencer engagement
Experience managing a portfolio of competing priorities with flexibility to pivot quickly
