Pincipal Integrated Marketing Specialist

We anticipate the application window for this opening will close on - 4 Oct 2026

At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

About the Role

As a Principal Integrated Marketing Specialist, you will shape and execute HCP-focused marketing strategies that drive provider engagement, accelerate therapy adoption, support commercial growth objectives, and strengthen MiniMed's leadership position in diabetes care. Through integrated marketing campaigns, stakeholder engagement, advocacy partnerships, and field marketing programs, you will help healthcare professionals deliver optimal patient outcomes while contributing to revenue growth, market share expansion, and customer acquisition.

Responsibilities may include the following and other duties may be assigned.

- Develop and execute healthcare professional (HCP) marketing strategies that drive awareness, consideration, adoption, and utilization of MiniMed therapies and technologies
- Create and manage HCP-facing materials and campaigns across print, digital, email, web, social media, and sales enablement channels.
- Partner with clinical, medical education, sales, and reimbursement teams to develop customer-centric programs that support commercial objectives and therapy adoption
- Lead the development of promotional and non-promotional content for HCP audiences, ensuring compliance with regulatory and legal requirements.
- Support product launches and lifecycle marketing initiatives by creating integrated HCP engagement plans that accelerate market penetration and customer acquisition.
- Collaborate with field sales and clinical teams to identify market opportunities, address barriers to adoption, and optimize customer experiences throughout the HCP journey
- Develop tools, resources, and communications that support advocacy-building efforts with key opinion leaders (KOLs), professional societies, and patient advocacy organizations.
- Manage HCP-focused digital marketing programs, including website content, email nurture campaigns, webinars, virtual events, social media initiatives, and marketing automation.
- Support strategic partnerships with healthcare organizations, professional associations, and advocacy groups to expand brand presence and strengthen customer relationships.
- Drive demand generation initiatives that contribute to new patient starts, prescribing growth, and market share expansion.
- Translate customer insights, market research, and competitive intelligence into actionable marketing strategies that support revenue growth and commercial performance.

Must Have Minimum Qualifications:

To be considered for this role, please ensure the minimum requirements are evident on your resume.

Bachelor’s degree with 7+ years of marketing and or strategy experience

OR

Advanced degree with 5+ years of marketing and or strategy experience

Nice to Have Qualifications:

- Masters in Business Administration (MBA) or Masters in Finance
- Exceptional leadership, communication, and stakeholder management skills
- Ability to manage multiple tasks and prioritize effectively in a fast-paced environment
- Experience in the medical device, healthcare, or life sciences industry
- Proficiency creating and delivering executive-level presentations
- Proven ability to influence and partner effectively across functions, geographies, and levels in a highly matrixed,  cross functional environment
- Familiarity with market research, competitive intelligence, and business case development for organic and inorganic growth opportunities
- Experience developing HCP marketing campaigns for medical device, diabetes, digital health, pharmaceutical, or healthcare technology products.
- Demonstrated success supporting commercial growth objectives, product launches, therapy adoption, and market share expansion.
- Knowledge of healthcare professional engagement strategies, omnichannel customer journeys, and demand generation best practices.
- Experience working with advocacy organizations, professional medical associations, and key opinion leaders. Familiarity with CRM, marketing automation, digital analytics, and lead management platforms.
- Strong understanding of healthcare reimbursement, patient access pathways, and prescribing workflows.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package

At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
Salary ranges for U.S (excl. PR) locations (USD):$109,000.00-$185,000.00

For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $121,000.00 - $205,000 USD.

Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.

For further details about our comprehensive benefits, we encourage you to visit the link below.

MiniMed Benefits Overview

About MiniMed

MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.

Learn more about our business, and our mission here .

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.