Apps Performance Specialist, Large Customer Sales (English, Urdu)

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

App Specialists care deeply about the unlocking the full potential of the app ecosystem and seek to do so by helping app advertisers cultivate an install base of active users that can drive business outcomes for the business. They seek to best align product conversations with key business needs.
They are the link between Ad products like App Campaigns and all of the new features being baked into it - among them Campaigns for iOS, ROAS, Web to App Connect and more.
App specialists also have a very strong handle on how clients define success in the app ecosystem and understand various different measurement approaches used in the App space by attribution partners like Appsflyer, Adjust etc as well as the newer measurement changes brought about by iOS.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Minimum qualifications:

- Bachelor's degree or equivalent practical experience.

- 5 years of experience in digital media, sales, marketing, or product roles.

- Experience working with digital organizations.

- Experience in apps account management and measurement infrastructure.

- Ability to communicate in English and Urdu fluently to serve Urdu-speaking customers.

Preferred qualifications:

- Experience working across Southeast Asia markets, with exposure to the mobile app or mobile ads business across casual gaming, eCommerce, Travel, and Fintech.

- Experience in performance marketing/return on investment driven media strategies.

- Understanding of the app and mobile marketing ecosystem, and user acquisition platforms.

- Expertise in the gaming vertical, with knowledge of industry challenges, growth opportunities, and driving Google’s forward-looking strategies.

- Ability to build and manage successful joint business plans with key cross-functional partners.

- Exceptional understanding of Google App Ads solutions across performance and measurement.

- Lead front-line selling across Google’s App solutions for the highest-opportunity accounts in Pakistan and SEAS Large Customer Sales (LCS).

- Partner with LCS pods and client-facing teams to scope client requirements, advise on app best practices, and apply deep product knowledge to solve business challenges and drive high adoption of Google App Campaigns.

- Advocate new app features and assist clients in the adoption of new products via upgrades and migrations to help them build long-term success.

- Build and foster long-term C-level relationships with client decision makers and their agency counterparts to build and carry out long-term marketing strategies.

- Use data analysis, technical expertise, and storytelling to craft compelling executive narratives that position our products as solutions to critical business priorities. Investigate complex technical issues and collaborate closely with senior product management teams.