Marketing ATL - Betway and Jackpot City

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Workday Job Description Format

Manager ATL – Betway & Jackpot City Africa

Department: Marketing
Reports To: Director ATL Marketing
Location: Johannesburg, South Africa

Who We Are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands.

Our journey at Betway Africa started in 1999 with a handful of brilliant individuals and some very big-picture thinking. Today, we are an ever-growing community of more than 300 talented professionals operating at the forefront of a highly competitive industry. Our expertise spans marketing, customer service, and technology, enabling us to deliver exceptional customer experiences across Africa.

About the Role

As Betway and Jackpot City continue to scale across Africa, ATL marketing must evolve from a channel execution function into a strategic business driver.

We're looking for an experienced ATL marketing leader who can maximise the impact of every ATL investment through data-led planning, strong stakeholder management, and commercial accountability.

This role is responsible for ensuring ATL activity directly supports core marketing and commercial objectives across our markets. The successful candidate will build and execute highly effective ATL strategies, with a particular focus on Out of Home (OOH), while ensuring every media investment is measurable, optimised, and linked to business outcomes.

Working closely with internal stakeholders, media partners, and regional teams, you will help create a more intelligent, accountable, and performance-driven ATL ecosystem across Africa.

Key Responsibilities

ATL Strategy & Planning

- Develop and lead ATL strategies that support business, brand, and market objectives across Betway and Jackpot City.
- Translate commercial and marketing priorities into ATL media plans that optimise reach, effectiveness, and return on investment.
- Lead ATL planning across television, radio, OOH, print, cinema, sponsorship amplification, and activations.
- Establish scalable ATL planning frameworks and best practices across multiple African markets.
- Ensure ATL activity supports customer acquisition, retention, and brand-building objectives.

Out of Home (OOH) Leadership

- Own the strategic development of OOH marketing across key African markets.
- Build best-in-class OOH planning, execution, and optimisation capabilities.
- Evaluate OOH opportunities using audience data, location analytics, and performance metrics.
- Identify innovative approaches that improve visibility, differentiation, efficiency, and commercial impact.
- Manage relationships with media owners, suppliers, and agency partners.

Budget Management & Governance

- Own ATL budget allocation and management across assigned markets.
- Ensure ATL investments align to strategic priorities and business goals.
- Drive media buying efficiencies and maximise value from ATL spend.
- Establish strong governance processes and budget controls.
- Manage forecasting, spend tracking, and post-campaign financial analysis.

Measurement, Analytics & Optimisation

- Develop ATL measurement frameworks that connect media investment to business outcomes.
- Establish KPIs, reporting methodologies, and attribution models where applicable.
- Drive evidence-based decision-making through campaign evaluation and effectiveness analysis.
- Partner with internal teams to identify optimisation opportunities.
- Foster a culture of testing, learning, and continuous improvement.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

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