Business Analytics Analyst

About CITI

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.

Analytics and Information Management (AIM)

Citi AIM was established in 2003, and is located across multiple cities in India – Bengaluru, Chennai, Pune and Mumbai. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies.

What do we do?

The North America and APAC Consumer bank information management team provides reporting and business Insights support to help the business monitor/size the impact of various business strategies, campaigns and portfolio actions.

The team helps the business take strategic decisions based on lots of data exploration, thorough understanding of business needs backed by structured thinking.

Few notables among the multiple areas that we work in:

- Drive Strategic Business Solutions & Insights : Relevant insights to the business that can accelerate strategic decisions effectively pointing towards early data trends and their drivers
- Business critical Dashboards : self-explanatory and detailed dashboards to review the portfolio health with the business leaders with analytical backing of particular trends of interest
- Assessing Campaign Impacts : Understand the campaign setup and through data exploration get the actual campaign performance in terms of P&L. Using the data put together a solution to optimize the marketing spends based on campaign performance.
- Opportunity sizing : Help the business with sizing the impact of various regulatory / market / business / strategic changes to the portfolio
- Process Efficacy : Periodically review existing process and identify potential ways to streamline the process
- Business Intelligence Tools : Deploy existing reports to other advanced reporting platforms

To achieve the best in class analytical solutions across business units we use the best in class tools and technology.

The Business Analytics Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

What’s expected from you?

As a Business Analytics Analyst 2, we are seeking an experienced analytics candidate who should be able to perform below behaviors in their day to day role:

- Client Obsession – Create client centric analytical and insightful solutions to accelerate strategic decisioning for the business. Individual should be able to have a holistic view of multiple businesses and develop analytics solutions accordingly.

- Analytic Project Execution – Own and deliver multiple and complex analytical projects. This would require an understanding of business context, deeper understanding of the business critical KPIs along with their behavior and impact, identifying trends and patterns with data

- Stakeholder Management : Experience in stakeholder management across various functions and regions and should be able to effectively handle partner communications.
- Articulation & Presentation Skills : Creating and delivering high class presentations to share the thoughts, the solutions or the problem statement to business stakeholders and senior management
- Ability to coach and mentor juniors .

Skillset you should possess

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

Basic Qualifications

- Master’s or Bachelor’s degree in Engineering/computer science/Statistics from premier institutes with 3+ years of experience in delivering analytical solutions
- Experience in working on Credit Cards with good understanding of the PNL
- Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form
- Demonstrate thought leadership to approach open ended problems and build solutions
- Hands-on experience in SAS, SQL & Python
- Experience working with large and multiple datasets, data warehouses and ability to pull data using relevant programs and coding.
- Understanding of campaign management
- Should have excellent communication and inter-personal skills
- Strong process/project management skills
- Multiple stake holder management
- Strong team player
- Ability to guide and mentor Juniors
- Control orientated and Risk awareness

Responsibilities:

- Gathers operational data from various cross functional stakeholders to examine past business performance
- Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
- Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies
- May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

- 3+ years relevant experience
- Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members

Education:

- Bachelors/University degree or equivalent experience

Preferred Qualifications

- Experience in credit cards specifically around rewards analytics will be preferred
- Customer Engagement ROI for Credit cards experience would be preferred
- Experience in Tableau would be preferred

Other details

- Employment: Full Time
- Industry: Credit Cards, Financial Services, Banking

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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## Job Family Group:
Decision Management
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## Job Family:
Business Analysis
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## Time Type:
Full time
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## Most Relevant Skills
Please see the requirements listed above.
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## Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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