Product Specialist

At the Proctor Dealerships, we strive to make every customer a customer for life. Happy employees make happy customers, and we reward individuals who are ready to work hard and stay motivated. Every employee at Proctor Dealerships is absolutely critical to its success. Our promise is to keep delivering the same award winning service and value that our community has come to expect from our dealership through the years.

What We Offer

- Medical

- Dental

- Vision

- 401K Plan

- Vacation and Sick Leave

- Paid Holidays

- Paid Training

- Counseling Services

- Health and wellness

- Supplemental Insurances

- Discounts on products and services

SUMMARY

The Product Specialist is responsible for engaging potential customers who have interacted with the dealerships website, digital advertising, or online tools but have not submitted a formal lead. Using tools such as Impel (or similar AI engagement platforms), dealership CRM systems, and digital campaign data, this role identifies engagement opportunities and proactively reaches out to customers to initiate conversations. The goal of this position is to convert digital engagement into meaningful customer interaction, helping move potential buyers into the dealership sales process through professional outreach and coordination with Sales Management. This role also supports showroom operations by assisting with guest coverage when the sales team is fully engaged and providing backup support to the Showroom Host when necessary.

ESSENTIAL DUTIES

- Acknowledge/Greet all Customers using the 10-4 guide.

- Utilize Impel (or similar AI engagement platforms) to identify customers who have interacted with the dealership website, digital advertisements, or online tools but have not submitted a lead.

- Generate and procure prospect lists from Sales and Marketing Management, website traffic, chat activity, digital marketing campaigns, and customer engagement tools.

- Collaborate with Sales Management and Marketing to identify outreach opportunities and develop engagement campaigns.

- Conduct proactive outreach through phone calls, email communication, and approved messaging platforms to initiate customer conversations.

- Respond to incoming digital inquiries and conversations generated through outreach efforts.

- Qualify customer interest levels and coordinate timely introductions to Sales Management or Sales Consultants once engagement is established.

- Maintain detailed documentation of customer interactions within the dealership CRM system.

- Track outreach activities, engagement levels, and conversion results.

- Assist in executing digital engagement campaigns developed by Marketing and Sales Management.

- Support follow-up communication with customers who have shown interest but have not yet visited the dealership.

- Provide showroom coverage when Sales Consultants are engaged with other customers to ensure all guests entering the dealership are acknowledged promptly.

- Provide backup support to the Showroom Host by assisting with greeting guests, answering phones, and directing customers when necessary.

- Maintain strong coordination with the Service Drive Prospector – Lead to ensure outreach activities align with dealership prospecting strategies.

- Maintain professional, warm and hospitable, communication standards and dealership brand representation during all customer interactions.

- Safeguard customer information and comply with all dealership privacy and data security policies.

KEY RESPONSIBILITIES

Digital Customer Engagement
Identify and engage customers who have interacted with dealership digital platforms but have not submitted formal leads.

Outreach Campaign Support
Work with Sales Management and Marketing to execute customer engagement campaigns designed to convert digital traffic into dealership opportunities.

Lead Qualification
Initiate conversations with potential customers and determine interest level before coordinating introductions to the sales team.

Showroom Support
Provide additional showroom coverage during peak traffic periods and assist with guest management when sales staff are fully engaged.

Communication Documentation
Ensure all outreach activities, conversations, and follow-up actions are properly documented in the CRM.

QUALIFICATIONS

Education / Experience
Previous customer service, BDC, sales support, or digital marketing experience preferred. Automotive dealership experience is helpful but not required.

Communication Skills
Strong written and verbal communication skills with the ability to engage customers professionally across multiple communication channels.

Technology Skills
Comfort working with CRM systems, AI communication tools such as Impel, and digital marketing engagement platforms.

Organizational Skills
Ability to manage prospect lists, follow-up schedules, and campaign activities in a structured and organized manner.

Customer Service Skills
Ability to engage customers professionally while maintaining a positive and helpful approach to dealership interactions.

Licenses
Valid Drivers License with acceptable driving record.

This company is an equal opportunity employer and ADA compliant employer and does not discriminate because of race, color, religion, sex, age, citizenship, marital status, disability, national origin, familial status, gender identity or expression, or sexual orientation.

EQUAL OPPORTUNITY EMPLOYER

APPLICANTS STATEMENT

I understand that if I am hired, my employment will be for no definite period, regardless of the period of payment of my wages. I further understand that I have the right to terminate my employment at will at any time with or without notice or reason, and the Company has the same right. No one other than the President of the Company has authority to modify this relationship or make any agreement to the contrary. Any such modification or agreement must be in writing. I understand that the Company reserves the right to require me to submit to a drug test at any time and also reserves the right to require me to submit to an alcohol test and/or medical examination to the extent permitted by law. I further understand that the Company may contact my previous employers and I authorize those employers to disclose to the Company all records and other information pertinent to my employment with them. I release my previous employers from any liability as a result of their disclosure of information about me to the Company. I also authorize the Company to provide truthful information concerning my employment with it to my future prospective employers and I agree to hold it harmless for providing such information. I further understand that if employed I will be on a 90-day introductory period, and that termination for unsatisfactory performance during that period will not result in any Company responsibility for unemployment benefits. I further understand that completion of the introductory period does not confer any expectation of continued employment, and that if employed, my employment will be for no definite period and at-will. By signing this application, I certify that all of the information that I provide on this application and in any interview will be true, complete and accurate. I understand that if I am employed and any such information is later found to be false or misleading in any respect, I will be dismissed. I certify that I have received a written notification that the Company may obtain a consumer report or reports on me. I authorize this Company to obtain such a report or reports for use in connection with my application for employment and for other employment-related reasons. If hired, this authorization shall remain on file and serve as ongoing authorization for procurement of employment-related consumer reports at any time during my employment. I understand that the term consumer report includes, but is not limited to, credit checks, criminal background checks, Department of Motor Vehicle reports, and investigative consumer reports. I further understand that the term investigative consumer report means a report in which information on my character, general reputation, personal characteristics, or mode of living is obtained through personal interviews with my neighbors, friends, or associates, or with others with whom I am acquainted or who may have knowledge concerning any such items of information.