About this role
Content Marketing Manager
WHO WE ARE
The Car Park is a rapidly growing company that leverages the power of cutting-edge technology, legendary customer service, and best-in-class practices to operate more than 500 locations across the United States. We are experts at meeting the unique needs of the markets we serve, including hospitality, healthcare, events, municipalities, office, retail, and universities.
Professionalism, mutual respect, and a sense of humor are traits we value and exhibit. We have built a collaborative environment placing a high emphasis on integrity, trust, and caring. We understand each of us plays a significant role in positively impacting our company culture and have a deep commitment to providing our team members with exceptional employee experiences, learning opportunities, career progression, and dare we say it, a little bit of fun.
WHO WE NEED
The Marketing team is growing The Car Park's presence in the market, and we're scaling the team to match. We're seeking a Content Marketing Manager to own the words that represent The Car Park. You'll shape our voice, build our editorial calendar, and produce content that earns attention from clients, prospects, and our own team members.
You'll write, edit, and publish across every channel we use, including web, email, social, intranet, sales materials, and print. You'll partner closely with our graphic designer to bring that content to life. Our team is lean and collaborative, so the ideal candidate is equally comfortable drafting a case study, tightening a client pitch deck, building a landing page in WordPress, and mapping next month's social calendar, possibly all before lunch.
This is an individual contributor role with real ownership. You'll set priorities, measure what works, and help shape how content supports our growth.
Location: Boise, Idaho (on-site). Reports to: VP of Marketing.
WHAT YOULL OWN
- Editorial strategy and calendar: Plan and manage content across blog, email, social, and web, aligned to business development and brand priorities
- Writing and editing: Blog posts, case studies, thought leadership, client proposals, presentation materials, and internal communications
- Brand voice: Serve as a steward of The Car Park's tone across channels and ensure consistency in everything we publish
- Digital marketing: Build and optimize landing pages and client websites, run email campaigns, and apply SEO best practices, including local SEO for our markets
- Social media: Develop content calendars and posts that grow our industry presence
- Reputation management: Draft thoughtful, on-brand responses to public reviews
- Performance reporting: Track content and campaign results in Google Analytics and related tools, and turn the findings into recommendations
- Creative collaboration: Partner with graphic designer on infographics, signage, flyers, brochures, and presentations, and contribute design support when the workload calls for it
- And more
IDEAL CANDIDATE SKILLS
- Exceptional copywriting and editing, with a sharp eye for clarity, tone, and detail
- Ability to adapt writing for B2B clients, municipal partners, and internal audiences
- Proficiency in PowerPoint with experience building polished, persuasive presentations
- Experience with WordPress and other CMS platforms
- Experience with email marketing platforms and campaign execution
- Working knowledge of SEO, including local SEO
- Strong organizational skills; you can prioritize competing deadlines without dropping details
- Excellent communication and active listening skills
- Comfort working independently and as part of a team-based environment
BONUS POINTS
- Hands-on experience in Adobe InDesign, Illustrator, or Photoshop, or tools like Canva or Figma
- Experience with layout for print materials and signage
- Familiarity with AI-assisted content tools and search trends
- Experience in B2B, real estate, hospitality, or service industries
MINIMUM REQUIRED QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field
- 3–5 years of experience in content marketing, copywriting, or digital marketing
- A portfolio demonstrating strong writing across multiple formats and channels
- Proficiency with Google Analytics or similar analytics tools
- Analytical and problem-solving skills, with the ability to connect content to business results
- Self-motivated and adaptable; you learn new skills and tools quickly
BENEFITS WE OFFER
- 18 days of Paid Time Off (PTO)
- Paid Parental Leave
- Volunteer Time Off (VTO)
- Paid holidays
- Bereavement
- Medical, Dental, Vision
- Flexible and health spending accounts
- Short-term disability
- Critical illness and accident benefits
- Life insurance, tuition reimbursement
- 401(k) and more are available to eligible team members
- The opportunity to work with a genuinely awesome team of co-workers
Professionalism, mutual respect, and a sense of humor are traits we value and exhibit. That's not marketing lingo, it's the truth. Come meet us and you be the judge.
Equal Employment Opportunity
Qualifications
Required Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Required Experience:
- Minimum of 5 years of experience in marketing content creation and management.
- Proven track record of developing and executing successful content strategies.
- Experience with digital marketing tools and platforms, including SEO, SEM, and social media.
- Demonstrated ability to lead and manage a team of content creators and marketers.
Required Skills and Abilities:
- Exceptional writing and editing skills with a keen eye for detail.
- Strong understanding of brand voice and messaging consistency.
- Ability to analyze and interpret marketing data to inform content strategy.
- Excellent project management skills, with the ability to handle multiple projects simultaneously.
- Proficiency in content management systems and marketing automation tools.
- Strong interpersonal and communication skills, capable of collaborating effectively with cross-functional teams.