About this role
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
The strategy team supports merchants on TikTok Shop by including education, incubation, analytics and strategy.
Responsibilities
Seller Education
Own the end-to-end seller education strategy to help sellers successfully start, grow and scale their businesses on TikTok Shop.
- Develop and continuously improve seller education playbooks, learning journeys, onboarding resources and best practice libraries
- Translate complex business strategies, product launches and operational changes into simple, engaging and actionable educational content.
- Plan and execute scalable education initiatives including webinars, newsletters, community content and self-service learning resources.
- Establish communication standards, templates and content frameworks to ensure consistency across all seller touchpoints.
- Measure the effectiveness of education programs and continuously optimize content based on seller feedback and performance data.
---
End-to-End Seller Outreach Strategy
Own the end-to-end seller communication strategy across the seller lifecycle, ensuring the right message reaches the right seller through the right channel at the right time.
- Design and execute scalable, automated seller outreach strategies across multiple channels including Inbox Messages, Email, BPO and seller communities.
- Build lifecycle communication journeys using seller segmentation, business logic and automation to drive seller adoption, engagement and long-term growth.
- Design and analyze A/B tests to optimize messaging, channel performance and communication strategies using data-driven insights.
- Monitor outreach performance, identify opportunities for improvement and implement scalable solutions to maximize operational efficiency and business impact.