Head of Digital Marketing | C&M Hub

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

- The role is responsible for managing Prudential CLM’s digital channels, digital campaigns, performance marketing, marketing technology initiatives, and digital performance tracking; ensuring digital activities are aligned with business priorities, brand direction, customer needs and sales growth objectives.
- Digital Marketing Strategy: Develop and oversee CLM wide digital marketing strategies across owned, paid, and social channels to support brand awareness, customer engagement, lead generation, and business growth.
- Digital Channel Management : Manage and optimize Prudential’s digital touchpoints, including websites, social media platforms, search, email, messaging channels, digital tools, and other emerging digital platforms.
- Campaign Planning and Execution: Lead the planning, execution, monitoring, and optimization of digital marketing campaigns across brand, customer, product, agency recruitment, and retention related marketing initiatives.
- Lead Generation and Conversion: Drive digital lead generation initiatives for customers, agents, and distribution partners; working closely with Sales & Distribution, Product, Customer, IT and Operations teams to improve lead quality, lead nurturing, and conversion across the funnel.
- Digital Performance and Analytics: Track and analyze digital campaign performance using relevant KPIs such as reach, engagement, traffic, leads, conversion and customer journey performance: providing clear insights and recommendations for improvement.
- Website Technology and Digital Tools: Support the development and adoption of digital tools such as digital calculators, chatbot, PRUServices, Telegram bot, CEP and other digital solutions that make customer journey easier and more convenient.
- Content and Customer Engagement: Work closely with Brand, Product & Channel, and Creative teams to ensure digital content is customer-centric, engaging, and brand-aligned, and relevant to different markets and customer segments.
- People Leadership and Team Development: Lead and guide the digital marketing team across CLM, ensuring clear priorities, strong execution discipline, performance ownership and continuous capability building.
- Digital Governance, Data Intelligence: Act as the CLM digital marketing lead and key liaison with Group and regional stakeholders on digital marketing performance, data insights, and capabilities. Ensure robust performance measurement, governance, compliance, and reporting standards across all digital initiatives while managing strategic agency, media, and technology partnerships.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.