CRM Manager

Responsibilities

- Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.

- Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.

- Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.

- Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.

- Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.

- Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.

- Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.

- Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.

- Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.

- Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.

- Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.

- Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).

Requirements

- Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.

- Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.

- Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.

- Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.

- Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.

- Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.

- Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.

- Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.

- Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.

- Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.

- Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.

- Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.