Senior Promotions Executive

Department: Gaming
Reports To: Gaming Promotions Manager
Job Type: Fixed Term Maternity Cover

Location: Gibraltar

Role Purpose

We are looking for a commercially minded Senior Promotions Executive to support the planning, delivery and optimisation of customer-facing promotions across BOYLE Casino.

This is a hands-on role that turns agreed commercial priorities into engaging promotional experiences. You will own assigned campaigns from brief through to launch and review, coordinate delivery across multiple teams and ensure activity is accurate, timely and customer-focused.

Working under the direction of the Gaming Promotions Manager, you will monitor performance, produce clear reporting and use results to improve future activity. You will combine strong organisation and creative thinking with an understanding of promotional cost, customer behaviour, gross profit and return on investment.

Key Responsibilities

Promotional Planning

· Support the Gaming Promotions Manager in developing customer-focused promotional plans aligned to agreed Gaming and commercial priorities.

· Turn agreed campaign direction into clear delivery plans covering mechanics, rewards, customer journeys, timings, channels, dependencies and measures of success.

· Maintain accurate promotional calendars and ensure upcoming activity, deadlines and requirements are visible to all relevant teams.

· Contribute ideas for new mechanics, campaign themes and customer experiences based on performance, customer insight and market activity.

· Prepare clear recommendations for review and approval by the Gaming Promotions Manager.

Campaign Delivery

· Own assigned promotions from brief through to launch, live monitoring and post-campaign review.

· Coordinate day-to-day delivery across Commercial, Brand, Design, Customer Engagement, Performance Marketing, BI, Product, Operations and Compliance.

· Write clear campaign briefs and ensure each supporting team understands its requirements, deadlines and dependencies.

· Manage promotional set-up and customer-facing content across relevant Gaming channels and tools.

· Complete thorough quality assurance checks before launch, including mechanics, terms, journeys, creative, rewards and customer communications.

· Track progress, identify risks early and escalate decisions or blockers to the Gaming Promotions Manager when required.

· Ensure changes, approvals and final campaign details are documented clearly.

Commercial Performance and Reporting

· Understand the commercial objective and expected customer outcome behind every assigned promotion.

· Agree clear measures of success before launch and ensure the required reporting is available.

· Produce accurate weekly, monthly and post-campaign reporting across participation, cost, revenue, gross profit, return on investment and relevant customer behaviour.

· Work with BI and Commercial teams to understand performance drivers and turn campaign data into a clear, useful story.

· Identify what worked, what did not and why, with practical recommendations for future activity.

· Monitor live performance and recommend appropriate optimisation where results, customer response or delivery differ from expectations.

· Apply campaign learning to future plans rather than treating activity as complete once it has launched.

· Maintain a clear view of promotional spend and support accurate forecasting and budget tracking.

Customer Experience and Quality

· Ensure promotional mechanics and messaging are clear, engaging and easy for customers to understand.

· Consider the full customer journey, from first exposure and opt-in through to participation, reward and follow-up communication.

· Champion accurate, consistent execution across onsite, direct and paid customer touchpoints.

· Use customer feedback, engagement patterns and campaign results to recommend improvements.

· Support promotions that balance customer value, commercial return and responsible gambling requirements.

Governance and Compliance

· Ensure assigned promotions follow internal approval processes and applicable regulatory requirements.

· Work with Compliance and relevant stakeholders to prepare clear terms and conditions and secure approval within agreed timelines.

· Maintain accurate records of mechanics, approvals, costs, delivery decisions and campaign outcomes.

· Escalate any customer, operational, regulatory or reputational risk promptly.

· Support investigations and corrective actions where promotional delivery does not perform as expected.

Team Contribution

· Work collaboratively across the Gaming Promotions team, sharing information, learning and delivery responsibilities.

· Provide clear progress updates and raise support needs early.

· Take ownership of agreed actions and follow them through to completion.

· Support the continuous improvement of promotional processes, templates, reporting and ways of working.

· Contribute positively to a results-driven, customer-focused and accountable team culture.

Experience and Qualifications Required

Essential

· Experience working in promotions, marketing, campaign delivery, CRM, digital trading or a similar commercial environment.

· Strong organisational and project coordination skills, with the ability to manage multiple deadlines, dependencies and changing priorities in a fast-paced environment.

· Commercial awareness and confidence working with performance data, costs and return on investment.

· Experience producing reports and turning results into clear insights and recommended actions.

· Strong written communication and the ability to prepare accurate briefs, customer copy and campaign documentation.

· High attention to detail and a disciplined approach to quality assurance.

· Confidence working with multiple stakeholders and taking ownership of assigned activity.

· Good working knowledge of Microsoft Excel, PowerPoint and standard planning or project management tools.

Desirable

· Experience within online gaming, betting, entertainment, ecommerce or another regulated digital industry.

· Understanding of online casino products, promotional mechanics and customer journeys.

· Experience using content management, bonus, CRM or campaign management platforms.

· Knowledge of the UK and Ireland online gaming markets and relevant promotional regulation.

Key Attributes

· Commercially aware and focused on measurable results.

· Customer-focused, with sound judgement about value and experience.

· Highly organised, proactive and adaptable, with the ability to manage multiple campaigns and changing priorities in a fast-paced environment without losing attention to detail.

· Curious and confident using data to challenge and improve activity.

· Creative, but equally comfortable with detail, process and delivery.

· Clear and concise when communicating progress, results and risks.

· Collaborative and comfortable working across different teams.

· Accountable, with the drive to take work through to completion.

Why Join Us

This is an opportunity to deliver high-profile customer promotions within a fast-moving Gaming business, working across creative, commercial and analytical activity and seeing the measurable impact of your work.

We are looking for someone who enjoys turning ideas into well-executed customer experiences and who cares as much about the result as the launch.