Commercial Proposition Manager

Reward Gateway | Edenred is culture and client-driven. Since 2006, we’ve been right by the side of the world’s most innovative HR people, giving them the tools and products they need to engage their people and drive company success.

We empower more than 10 million employees to connect, appreciate, and support one another to make the world a better place to work. Our unified employee engagement hub provides the best of recognition, reward, wellbeing, surveys, benefits and discounts that support talent acquisition, retention and value-driven growth.

We know that engaged employees build better, stronger, and more resilient organisations. Bridging the engagement gap between employers and employees makes people more productive, more innovative, and better equipped to make decisions, because they are engaged and appreciated. As a company in the employee experience and engagement space, our mission is to make the world a better place to work through enriching connections, for good - championing the everyday moments of joy that help people feel seen and empowered at work.

Your Role In Our Mission:
The Commercial Proposition Manager owns the commercial strategy, positioning, packaging and go-to-market execution of Reward Gateway | Edenred's full product portfolio, including core platform solutions, employee benefits, reward and recognition products, wellbeing solutions, financial wellbeing offerings, and strategic third-party partnerships.

The role is responsible for crafting compelling customer value propositions that foster customer acquisition, retention, expansion, and commercial growth. Working across Product, Marketing, Partnerships, Merchant Teams, Operations, Client Success and Sales, you will ensure all propositions are market-leading, commercially effective, competitively differentiated and clearly articulated for both internal and external audiences.

This role connects client requirements, market opportunities, and commercial outcomes. It ensures our portfolio develops according to customer demand and business goals.

In This Role You Will:
- Define and evolve our proposition portfolio: Create clear, compelling value propositions across our full product suite, services and partner-led solutions, ensuring customer benefits and measurable business outcomes are at the centre of every proposition.

- Drive market competitiveness: Continuously evaluate customer needs, market trends, competitive activity, and partner opportunities to strengthen our product positioning and differentiation.

- Deliver commercial growth: Identify opportunities for acquisition, retention, upsell, cross-sell, and bundling across the portfolio to maximise customer value and revenue growth.

- Enable Sales and Client Success: Develop messaging, knowledge articles, sales tools and proposition frameworks that help commercial teams confidently articulate value and win business.

- Manage commercial governance: Own proposition frameworks, packaging, pricing recommendations and commercial standards to drive consistency, scalability and profitability.

- Act as the voice of the market: Bring together insight from customers, prospects, partners, competitors and internal stakeholders to shape proposition strategy and future opportunities.

What’s In It For Me?
A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:
- A flexible holiday plan of up to 40 days per year
- £400 a year Wellbeing Allowance
- Private Medical Insurance
- Allowance for professional development books, E-books, and podcasts
- Contributory pension scheme
- Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands
Click here (https://careers.rewardgateway.com/rewards-benefits) to see our full suite of benefits dedicated to supporting all aspects of employee wellbeing!

Flexible/Hybrid Working:
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from our Dean Street office (https://careers.rewardgateway.com/our-workspaces/london) two days per week.

What You’ll be Doing:

Proposition Ownership:
- Own the end-to-end commercial definition and positioning of products, services and partnership-led solutions.
- Build and maintain value propositions, messaging frameworks, and competitive positioning for different customer segments and industries.
- Define solution packages, partner integrations and commercial offerings.
- Identify and develop cross-sell, upsell and solution-selling opportunities across the product ecosystem.
- Support proposition lifecycle management from concept through launch, optimisation and retirement.
Partnership Proposition Management:
- Work with the Strategic Partnerships team to develop commercially compelling partner propositions.
- Assess the commercial viability, customer value and market fit for new partnership opportunities.
- Create positioning, messaging and enablement materials for third-party solutions and joint offerings.
- Ensure partner propositions align with wider portfolio strategy and commercial objectives.
ROI Guarantee & Value Realisation:
- Lead the commercial design and refinement of the ROI Guarantee.
- Build the tools, models, and frameworks that demonstrate measurable customer value.
- Support Client Success teams with value realisation and ROI storytelling.
GTM readiness & enablement:
- Partner with Product Marketing to develop go-to-market strategies, launch plans and proposition frameworks for new offerings, solutions and partnership initiatives.
- Lead the development of materials supporting propositions, including pitch decks, value propositions, sales narratives, battlecards, proposal content and objection-handling guides, working closely with Product Marketing, Bids and Sales teams to ensure consistency and efficiency.
- Collaborate with Enablement to create training content and support the delivery of proposition training and knowledge-sharing across commercial teams.
- Support strategic customer opportunities, key commercial initiatives and major launches by providing proposition expertise, commercial insight and customer-centric messaging throughout the sales and adoption lifecycle.
Commercial & Customer Insight:
- Working with the GTM Analyst, review win/loss trends, customer feedback, pricing performance, and market activity.
- Partner with Commercial Operations and Commercial teams to identify growth opportunities and performance gaps.
- Gather customer and prospect insights to continuously improve proposition effectiveness.
- Monitor and communicate competitor positioning and market developments.
Cross-functional Collaboration:
- Partner with Product, Product Marketing, Sales, Partnerships, Customer Success and Marketing teams to align commercial priorities.
- Influence roadmap and partnership decisions through customer, market, and commercial insight.
- Support campaign development, content creation, and thought leadership initiatives.
Governance & Quality Control:
- Maintain proposition standards, documentation, and commercial frameworks.
- Ensure consistent product positioning, naming conventions and messaging across all propositions.
- Manage a central repository of proposition assets, tools and supporting materials.
- Support pricing integrity and commercial governance processes.

The Experience and Key Skills you will have:

- Strong experience across proposition management, commercial strategy, product marketing, SaaS, employee experience, benefits, partnerships or solution-based selling environments.
- Proven success developing and launching propositions that drive customer acquisition, retention, expansion and revenue growth.
- Demonstrated experience in pricing, segmentation, value proposition design, and launch execution.
- Skilled at synthesising market, customer and competitive insights.
- Strong commercial & strategic competence in understanding pricing, market dynamics, value drivers and commercial risk.
- Proven track record in designing, executing and refining GTM strategies across multi-product environments.
- Track record of cross-functional Influence, working effectively with Product, Sales, Marketing, CS, Finance and Legal.
- Outstanding communication skills to craft compelling messages, stories and frameworks for multiple audiences.
- An analytical approach, comfortable with data, insight and performance interpretation.
- Highly organised, maintaining structure, documentation and version control across complex propositions.

The Interview Journey:

- Screening call with member of the Talent Acquisition Team
- First stage interview with Head of GTM & Proposition and Sales Enablement Manager
- Final interview with Head of GTM & Proposition and Director of Commercial Excellence

At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work!