About this role
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Senior Brand Manager who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
Your responsibilities
- Develops effectively strategic communication plans and implements programs/vehicles to support new campaigns, and target key customers
- Communicates effectively vision for the brand (s) and/or multiple products to relevant cross-functional teams, motivates them to achieve local and regional goals
- Design strategies and activities for RB brands in line with vision to hit business targets and brand goals. Clearly communicates marketing strategies to all levels within the organization to ensure smooth implementations
- Identifies warning signs and when programs or strategies do not meet business top-line/ bottom-line, proactively seek solutions/ actions to achieve goals
- Manages and delivers sales and product contribution, sets targets to drive sales and profit goals while managing forecasting and minimizing inventories
- Ensures development of strategic communication plans and implements programs/vehicles to support new campaigns, and target key customers
- Manages and directs 3rd party agencies to transfer marketing objectives into creative strategies and executions
- Contributes and takes a leadership role in the creation of a team based, collaborative environment especially with Trade Sales, Medical Sales, Digital, E-commerce and other functions, promoting candor and receptivity, clarity of purpose and goals, and high commitment to achieve business goal
- Develops strong productive relationship with cross-functional team members (Marketing including Digital & E-commerce, Medical and Trade Sales, Regulatory Affairs, Legal, Supply Chain, Purchasing, Finance etc.) to ensure attainment of business objectives
- Sets high standards for performance; clearly distinguishes among levels of performance; reinforces strong performance and addresses poor performance
- Uses technical knowledge and innovative thought processes to identify/implement new and innovative methodologies to improve operating functions
- Leadership
Be part of the local extended leadership team
- Closely collaborate with the other members of the local marketing leadership team on the overall business objectives delivery for the unit and marketing/digital team/customer marketing – lead cross-functional
- Go-to-person to best leverage Global/Regional successes for local business development
- Guide and develop team to handle complex portfolio and working structure of Global-regional-local
The experience we're looking for
- 10 years experience of working in an international company Designed 1-5 year marketing strategies and activity plans to achieve business and brand goals
- Experiences working in pharmaceutical industry or medical channels
- Developed and implemented marketing plans that significantly grew sales and market share for products at various stages of life cycle
- Successfully launched a major new product, building brand and effectively managed P&L
- Led advertising agency to develop strategy and campaign that achieved marketing and advertising objectives
- Experienced working effectively on cross-functional teams to achieve goals and objectives
- Experienced in coordinating with regional management team
- Demonstrated ability to develop ongoing process improvements
The skills for success
- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.