Retail Media Buyer Shopper

The Retail Media Buyer, Shopper supports the execution, optimization, and measurement of retail media campaigns designed to drive shopper engagement, brand visibility, and business results. This role requires a foundational understanding of retail media platforms, campaign management, and performance analytics.
Working closely with the Omni-Channel Marketing Manager, the Retail Media Buyer is responsible for translating retail media strategies into effective campaign execution, monitoring performance and budget pacing, and identifying optimization opportunities. The role collaborates with cross-functional teams, retailer media networks, and external partners to ensure campaigns are executed accurately, efficiently, and against established objectives.
Your Story.

The Retail Media Buyer, Shopper supports the execution, optimization, and measurement of retail media campaigns designed to drive shopper engagement, brand visibility, and business results. This role requires a foundational understanding of retail media platforms, campaign management, and performance analytics.

Working closely with the Omni-Channel Marketing Manager, the Retail Media Buyer is responsible for translating retail media strategies into effective campaign execution, monitoring performance and budget pacing, and identifying optimization opportunities. The role collaborates with cross-functional teams, retailer media networks, and external partners to ensure campaigns are executed accurately, efficiently, and against established objectives.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If youre ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

- Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance

- Remote ½ day Fridays

- Onsite Health & Wellness Center

- Employer 401K contribution in the top 1% of the nation

- Relocation Assistance

- Tuition Assistance

- Access to Employee Store

What You Do.

- Campaign Execution: Set up, launch, manage, and optimize retail media campaigns across priority retailer media networks, ensuring campaigns are executed accurately and according to established plans and objectives.

- Campaign Quality Assurance: Review campaign setup, targeting, creative, budgets, and other campaign inputs to ensure accuracy prior to launch and throughout the campaign.

- Budget Management: Track campaign budgets, pacing, and invoices; identify potential over- or underspend and partner with the Omni-Channel Marketing Manager on necessary adjustments.

- Campaign Optimization: Monitor campaign performance and make in-flight optimizations based on established KPIs, best practices, and strategic direction.

- Audience Activation: Execute audience targeting strategies using retailer first-party data, shopper behavior, demographics, and purchase history.

- Performance Tracking & Reporting: Monitor key media and business performance metrics, identify key learnings, and support regular reporting and recommendations.

- Retail Media Partnerships: Work with retail media teams and technology partners to support campaign execution, troubleshoot issues, and stay current on platform capabilities and best practices.

- Cross-Functional Collaboration: Work closely with the Omni-Channel Marketing Manager, Brand Marketing, Sales, and other partners to support integrated retail media plans.

- Testing & Learning: Support testing initiatives across audiences, creative, placements, and emerging retail media capabilities; document results and key learnings.

- Industry & Competitive Awareness: Stay informed on retail media trends, competitive activity, and evolving retailer capabilities.

Your Education and Experience.

- Bachelors degree in Marketing, Communications, or a related field preferred.

- 1-2 years of experience in retail media buying, shopper marketing, or a similar role.

- Proficiency in managing retail media platforms (e.g., Kroger Precision Marketing, Albertsons Media Collective, Instacart, etc.).

- Experience with digital advertising platforms such as The Trade Desk and Google DV360 preferred.

- Proficient in Microsoft Office (Word, Excel, PowerPoint) and basic understanding of retail media platforms.

- Basic understanding of analytics and data interpretation.

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the worlds first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, slced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en .

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