About this role
Agency Sales Manager (ASM) - Job Description
Designation: Agency Sales Manager (ASM)
Department: Agency Sales
Location: As per business requirement
Reporting To: Branch Manager / Area Sales Manager
Job Purpose
To recruit, train, develop, and manage a team of Insurance Advisors/Agents and drive business growth through the Agency Channel by achieving sales targets and ensuring quality business acquisition.
Key Responsibilities
- Recruit and onboard quality Insurance Advisors as per company guidelines.
- Train and motivate advisors to generate consistent business.
- Drive sales through advisors and ensure achievement of monthly, quarterly, and annual targets.
- Conduct regular field visits and joint calls with advisors for customer acquisition.
- Monitor advisor productivity and provide coaching for performance improvement.
- Build strong relationships with advisors and customers.
- Ensure compliance with company policies, regulatory guidelines, and documentation requirements.
- Generate leads through local market activities, references, and networking.
- Maintain accurate sales reports and MIS updates.
Eligibility Criteria
- Graduate in any discipline (MBA preferred).
- 2-5 years of experience in Insurance, BFSI, Agency Sales, Direct Sales, or Channel Sales.
- Strong sales and team management skills.
- Good communication, interpersonal, and relationship management abilities.
- Local market knowledge preferred.
Key Competencies
- Sales Planning & Execution
- Team Building & Advisor Development
- Relationship Management
- Leadership & People Management
- Customer Focus
- Negotiation Skills
- Result Orientation
Key Performance Indicators (KPIs)
- Advisor Recruitment
- Active Advisor Ratio
- Business Premium Achievement
- Policy Issuance & Persistency
- Productivity per Advisor
- Revenue and Growth Targets
- Customer Satisfaction
Preferred Industries: Life Insurance, General Insurance, Banking, NBFC, Mutual Funds, FMCG, Telecom, and other field sales-oriented industries.