Web Development Analyst I

To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RX websites and platforms The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web technologies. He/she will be mainly responsible in maintaining and migrating Reed Exhibitions sites to the new CMS platform ensuring functionality as well as in ensuring that all web build, maintenance, tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using the consistently applied tracking metrics to propose improvements and deliver optimisation. He/she shall have solid foundation in HTML, UI/UX and will demonstrate dynamism, proactivity and team spirit.

Accountabilities:

- Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
- SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.
- Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basis
- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Optimize copy and landing pages for search engine marketing, performing monthly audits and reviews

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.

- Accurately update, publish and manage content across Reed Exhibitions’ event websites and

- platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.

- Test and audit event website on new and various web browsers on a regular basis

- Update time references and GDPR requirements in footer of websites or other locations.

- Form creation and setup (building, configuring, integrating, and testing forms across platforms)

- Review each page on websites for consistency (fonts, photo sizes, etc.) and usability

- Performing quality assurance checks across pages, forms, components, and published content to ensure accuracy, consistency, functionality, and adherence to brand/UX standards

- Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimised

- Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)

- Other related duties and responsibilities as needed by the business

- UI/UX: Conduct regular UX reviews and collaborate with design, product, and development teams to enhance navigation, layout, visual hierarchy, and interaction design; identify improvements in accessibility, mobile responsiveness, and content readability; and support A/B and usability testing using analytics insights to optimize user experience and conversion paths.

Qualifications:

- Bachelor’s degree required, technical discipline (Computer Science, Digital Marketing, Information Technology or related courses.
- Experienced in working with analytics solutions: ranging from auditing, implementations, data analysis, & insight generation
- Strong analytical and communication skills. Ability to work successfully in a team environment, as well as independently and exercise sound professional judgment.
- 1-2 years of relevant experience
- Great listener, quick thinker, and the ability to work independently and as a team
- Strong oral and written communication skills
- Strong detail orientation with the ability to follow defined processes
- Strong time management skills
- Knowledgeable of HTML, CSS, JavaScript
- Experience with Google Analytics
- Experience or familiarity with UI/UX principles, including usability best practices, accessibility, responsive design, and evaluating user flows.
- Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Hard / Technical Skills

- Adobe Experience Manager
- WordPress
- CMS Management
- Form Creation
- Google Analytics
- HTML
- CSS
- JavaScript
- UI/UX Design & Review (user flows, usability, accessibility, responsive design)

Soft Skills:

- Adaptability
- Project Management
- Excellent Communication Skills
- Stakeholder Management

Complimentary Skills:

- Data Analysis & Reporting
- SEO Optimization
- UX-focused A/B Testing
- Cross-team Collaboration







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