Lead Market Development

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
Budget Management & Financial Stewardship

- Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives.
- Develop and maintain budget forecasts, spend tracking, and financial reporting to ensure fiscal accountability.
- Monitor budget utilization and proactively recommend reallocations to maximize market performance and business outcomes.
- Ensure expenditures align with strategic priorities, approved business plans, and corporate financial guidelines.
- Partner with finance teams on month-end, quarter-end, and year-end budget reconciliation activities.

Vendor & Invoice Management

- Oversee the end-to-end invoice process, ensuring timely submission, approval, and payment of vendor invoices.
- Manage relationships with agency partners, production vendors, event suppliers, and local marketing providers.
- Ensure all vendors maintain approved supplier status and comply with procurement and contracting requirements.
- Serve as the primary point of contact for vendor-related escalations, issue resolution, and process improvements.
- Partner with sourcing, procurement, and finance teams to ensure compliance with corporate policies.

Market Support & Execution

- Partner with Market Development leaders and local market teams to support marketing initiatives, sponsorships, events, and customer acquisition programs.
- Coordinate production activities related to local market events and marketing campaigns.
- Ensure operational readiness and execution excellence across all locally supported programs.
- Serve as the primary liaison between Market Development leadership and local reporting teams to ensure timely, accurate, and actionable reporting.
- Develop and maintain ad hoc reporting, dashboards, and executive-level views to track initiative performance, progress, and outcomes.
- Support planning and delivery of market-specific marketing strategies that drive growth and customer engagement.

Performance Analysis & Strategic Optimization

- Track and analyze key performance indicators including marketing spend effectiveness, close rates, customer acquisition, event outcomes, and greenfield penetration performance.
- Develop dashboards, reports, and business reviews highlighting investment performance and growth opportunities.
- Provide recommendations on resource allocation and investment strategies to improve efficiency and business results.
- Identify trends, risks, and opportunities within local markets and recommend actions to optimize performance.

Stakeholder Partnership

- Serve as a trusted advisor to Market Development leaders on budget planning, investment decisions, and operational execution.
- Collaborate across Marketing, Finance, Procurement, Sales, Retail Operations, and external partners to ensure alignment and successful delivery of business objectives.
- Drive cross-functional coordination to remove barriers, improve processes, and enhance operational effectiveness.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.


Our Lead Market Development jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:
40

Time Type:
Regular

Location:
Dallas, Texas

Salary Range:
$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here .