About this role
Role Overview
We are seeking a Director of Social Media to lead and expand our presence across platforms. This role will lead the development and execution of our social strategy, shaping how our content shows up in the world while driving meaningful engagement and sustained growth. It requires strong writing skills, editorial judgment and deep fluency in platform-specific metrics and trends.
The ideal candidate is equal parts storyteller and strategist — someone who can evolve our brand voice, respond thoughtfully to cultural moments, and translate performance insights into sharper content over time. They are energized by experimentation and motivated by the opportunity to grow Lean In across existing and new channels where we can expand our reach and relevance.
What You Will Do
- Own and lead the social media strategy for Lean In and Option B across all key platforms
- Work closely with principals and the senior leadership team to create and execute compelling storytelling moments
- Establish a clear point of view on platform prioritization, making data-backed recommendations about where to invest, test, scale, or intentionally not participate
- Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
- Develop and execute editorial calendars priorities and cadence aligned with organizational priorities and campaigns, with the Senior Manager owning day-to-day execution
- Ensure the team’s real-time research, trending news, cultural moments, and relevant data informs social content
- Set social listening priorities and protocols for identifying and escalating timely opportunities for engagement
- Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
- Coordinate with the Content team on cadence and cross-promotion between social and Lean In’s newsletter and website content
- Own the boosted social strategy and budget to maximize impact
- Serve as the owner and source of truth for social performance - including follower and audience growth - translating results into clear insights, implications and forward-looking recommendations for senior leadership
- on performance trends, growth, and key learnings to inform broader brand strategy
What You Will Bring
- 8+ years of experience in developing and executing multi-platform social media strategies
- Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
- Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
- Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
- Avid personal user of social media
- Experience creating visual and video content optimized for social channels
- Strong organizational skills and meticulous attention to detail
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Comfort working cross-functionally in a collaborative, feedback-driven organization
- A strong, inclusive people leader and cross-functional collaborator
- A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program
Location
This role is based in San Francisco with a hybrid schedule -- three days in the office per week (currently Monday, Tuesday, and Thursday), with remote flexibility otherwise.
Base Salary: $180,000 - $195,000, commensurate with experience, skills, and qualifications
Performance Bonus: Up to 10% of base salary annually
Medical, dental, and vision insurance
401(k) with a 4% employer match
Generous paid time off
Additional benefits designed to support well-being and long-term success