Senior Digital Marketing & Scientific Communications - Laboratory Dignostics

Siemens HealthineersColombiaOn-siteFull-timeSenior, 5–8 yearsListed 3 hours ago

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About this role

Job Requirements

We are seeking a highly skilled and experienced Senior Digital Marketing & Scientific Communications professional to join our Laboratory Diagnostics team. This position requires a strategic thinker with a strong background in digital marketing and scientific communication within the healthcare or diagnostics industry.

**Key Responsibilities:**

- Develop and implement comprehensive digital marketing strategies tailored to laboratory diagnostics products and services.

- Create, manage, and optimize digital campaigns across multiple platforms to increase brand awareness and engagement.

- Collaborate closely with scientific teams to translate complex scientific data into clear, compelling communications for diverse audiences.

- Lead the creation of scientific content, including white papers, case studies, webinars, and presentations.

- Monitor and analyze digital marketing performance metrics to continuously improve campaign effectiveness.

- Ensure all communications comply with industry regulations and company standards.

**Qualifications:**

- Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields.

- Strong understanding of digital marketing tools, platforms, and analytics.

- Excellent written and verbal communication skills in English.

- Ability to interpret and communicate complex scientific information effectively.

- Strategic mindset with strong project management skills.

Join our team and contribute to advancing laboratory diagnostics through innovative digital marketing and impactful scientific communication.

Work Experience

**Qualifications:**

- Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields.

- Strong understanding of digital marketing tools, platforms, and analytics.

- Excellent written and verbal communication skills in English.

- Ability to interpret and communicate complex scientific information effectively.

- Strategic mindset with strong project management skills.