Sr. BD & Marketing Manager Global Private Markets

DLA Piper is, at its core, bold, exceptional, collaborative and supportive.  Our people are the backbone, heart and soul of our firm.  Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career.  Let’s see what we can achieve. Together.

Summary
As the Sr Manager, Business Development - Global Private Markets, working in collaboration with and in support of the firm’s strategic initiatives, you will play a critical leadership role in driving the market positioning, visibility, client engagement, and business development initiatives supporting one of the Firm's most important strategic growth platforms. Working closely with partners, practice leaders, sector leaders, client teams, communications professionals, and the Global Private Markets leadership team, you will help shape and execute the go-to-market strategy across private equity, private credit, infrastructure, secondaries, asset management, fund finance, continuation vehicles, sovereign investors, family offices, institutional investors, and portfolio company ecosystems.

The role requires a highly strategic and commercially focused business development professional capable of connecting market opportunities with actionable growth initiatives. Leveraging insights developed in partnership with the Sr Market Analyst, you will design and execute integrated marketing campaigns, thought leadership programs, client targeting initiatives, relationship development strategies, events, sponsorships, media opportunities, and profile-raising activities that strengthen the Firm's position within the private markets industry.

You will serve as a trusted advisor to business leaders, helping identify growth opportunities, elevate market visibility, deepen client relationships, and drive measurable business outcomes across the Global Private Markets platform.

Location
This position is located in our Philadelphia office and offers a hybrid work schedule.

Responsibilities
Strategic Business Development & Growth Initiatives

- Partner with Global Private Markets leadership to develop and implement business development plans supporting strategic growth priorities.
- Identify and pursue opportunities to expand relationships with private equity sponsors, private credit funds, sovereign wealth funds, infrastructure investors, family offices, institutional investors, and portfolio companies.
- Collaborate with partners and client teams to support client targeting initiatives, relationship mapping, market penetration strategies, and revenue growth opportunities.
- Facilitate cross-selling opportunities across practices, sectors, regions, and client teams.
- Develop strategic growth plans around identified market opportunities and emerging investment trends.
- Partner with Pursuits and Pricing teams to develop Global Private Markets strategic pitches, RFP responses, proposals, and presentation materials.
- Manage marketing budgets and sponsorship investments for Global Private Markets-related initiatives, ensuring resources are aligned with firm and group priorities and deliver a strong ROI.

Thought Leadership & Content Strategy

- Lead the development and execution of the Global Private Markets thought leadership strategy.
- Collaborate with lawyers, industry leaders, communications professionals, and the Senior Market Analyst to develop market-facing content addressing emerging trends, investor priorities, regulatory developments, and industry issues.
- Oversee production of articles, reports, market updates, client alerts, white papers, podcasts, videos, webinars, and executive briefings.
- Ensure content aligns with strategic growth priorities and supports client engagement objectives.
- Establish content calendars and campaign plans across key market themes and industry sectors.

Marketing, PR & Brand Positioning

- Develop and execute integrated marketing campaigns that enhance the Firm's visibility within the global private markets ecosystem.
- Partner with Communications and PR teams to identify speaking opportunities, media placements, awards submissions, rankings opportunities, and profile-building initiatives.
- Support development of messaging, positioning, and value propositions for key private markets offerings.
- Coordinate strategic public relations initiatives that elevate firm and lawyer visibility among target audiences.

Digital & Social Media Strategy

- Lead social media planning and execution supporting the Global Private Markets platform.
- Collaborate with internal communications and digital marketing teams to create engaging content for LinkedIn and other relevant channels.
- Monitor campaign performance and audience engagement metrics to optimize results.
- Drive expansion of executive visibility and market influence through coordinated social campaigns.

Events, Sponsorships & Client Engagement

- Develop and execute strategic event programs aligned with business development priorities.
- Manage industry conference participation, sponsorships, roundtables, investor forums, executive dinners, and client-facing programs.
- Collaborate with partners and client teams to maximize relationship development opportunities before, during, and after events.
- Establish processes for measuring event effectiveness and business development outcomes.

Market Activation & Intelligence Commercialization

- Work closely with the Senior Market Analyst to convert market intelligence into actionable business development and marketing initiatives.
- Translate market research, client intelligence, competitive insights, and industry trends into campaigns, client outreach strategies, and growth programs.
- Develop targeted programs around high-growth sectors, investor cohorts, industry trends, and strategic client opportunities.
- Create executive-level briefing materials and market updates that support client conversations and strategic planning.

Pipeline Development & Performance Tracking

- Utilize CRM, relationship intelligence, and business development technologies to track activity, measure campaign performance, and identify growth opportunities.
- Support pipeline development, opportunity tracking, and reporting for leadership.
- Establish KPIs and success metrics for business development and marketing initiatives.
- Analyze program performance and continuously refine strategies to improve effectiveness.

Team Leadership & Collaboration

- Provide leadership and mentorship to business development, marketing, and analyst resources supporting the platform.
- Foster collaboration among practice groups, sectors, client teams, communications professionals, and external stakeholders.
- Serve as a key connector across Firm initiatives that intersect with Global Private Markets.

Minimum Education

- Bachelor's Degree in Marketing, Communications, Business or related field.

Minimum Years of Experience

- 8 years of experience in sales and/or marketing in a professional services environment.

Essential Job Expectations
All DLA Piper employees are expected to demonstrate excellence in how we serve our clients and develop our people, upholding our firm values as part of our culture. Specific expectations include:

- Communicate effectively, both verbally and in writing, with clients, lawyers, business professionals, and external audiences.
- Produce high-quality work and respond to correspondence in an efficient, timely, and professional manner.
- Meet deadlines, manage competing priorities, and commit to meeting high standards.
- Comply with firm policies and procedures.
- Maintain confidences as required in a law firm environment.

Physical Demands
Sedentary work: This is primarily sedentary work, requiring occasional exertion of up to 10 pounds of force to lift, carry, push, pull, or move objects. The role involves sitting for extended periods, with occasional walking and standing, and occasional travel, both domestic and international.

Work Environment     
The individual selected for this position may have the opportunity for a hybrid work arrangement combining remote and in-office work. The specific arrangement will be determined at the time of hiring and may be modified at the firm's discretion.

Disclaimer     
The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process      
Applicants must apply directly online instead of sending application materials via email.

Accommodation     
Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact [email protected] .

Agency applications will not be considered.

No immigration sponsorship is available for this position.

Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.  Job applicant poster viewing center .