Senior Associate Creative Design O&O Ecommerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

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YOUR MISSION

Position Summary: Own the design and creative execution for Puma.com, India's direct-to-consumer digital channel. This covers the website and app experience, sale and product-drop communication, CRM, and performance marketing creatives. The role turns business priorities (launches, exclusives, sale events, competitive responses) into fast, on-brand creatives that drive traffic, click-through and conversion, while staying within the global PUMA design language.

Key Objectives

- Design homepage, category and campaign banners, landing pages and PDP support assets for Puma.com and the Puma app, in line with global guidelines and localised for India.
- Deliver creatives at speed for sale events, product launches and competitive-response moments (e.g. limited-window sale plays and hero product drops) with quick turnarounds, without compromising quality.
- Create CRM assets (email, push, WhatsApp, in-app) and performance marketing creatives (static, carousel, short video/animation) for Meta, Google and other paid channels.
- Build reusable templates and a modular design system for banners and communication so recurring work scales faster.
- Support the case for Puma.com's differentiated positioning (exclusives, full-price and brand-heat products) with premium, product-first visual storytelling.
- Stay current on e-commerce UX and design trends, fashion and sneaker culture, and Instagram and short-form content trends, and apply them where they lift performance.
- Test and iterate: work with Growth and Performance teams on creative variants, and learn from results.

Key Performance Indicators

- Creative performance: banner and campaign CTR, landing-page conversion, and ad-creative CTR / CVR / ROAS.
- Turnaround time and on-time delivery against the campaign calendar.
- Volume and range delivered across site, app, CRM and paid formats.
- Brand compliance and quality (minimal rework and revision cycles).
- Newness and creative testing: number of variants tested and learnings applied.

Organizational Relationships

- Internal: Puma.com Growth Managers (Performance and Lifestyle), Site Merchandisers, Content Deployment Manager, Performance Marketing, CRM, and the Marketing and Creative team.
- Global/India stakeholders: Global brand and digital teams for guidelines and asset approvals; India Marketing for campaign alignment.
- External: Agencies and freelancers for video, photography and overflow work (vendor management is a plus).

YOUR TALENT

Eligibility Criteria and Functional Competencies

- 3–5 years of experience in graphic or digital design, preferably in e-commerce, D2C, fashion or a lifestyle brand.
- Strong portfolio showing web banners, campaign creatives and performance ad creatives (not only social or brand work).
- Proficiency in Photoshop, Illustrator and Figma; InDesign is good to have.
- Working knowledge of motion and animation (After Effects, Premiere Pro or similar) for ad cuts, animated banners and stories/reels.
- Understanding of e-commerce UX, including mobile-first layouts, hierarchy and PDP/PLP design, and how design affects conversion.
- Awareness of how creative is measured (CTR, CVR, A/B testing), with a data-informed approach to design.
- Knowledge of current fashion, sneaker and streetwear trends, and of Instagram and short-form video as platforms.
- Ability to multi-task and work in fast, deadline-driven cycles, including sale-event peaks.
- Vendor interaction and development skills are a plus.
- Strong communication skills and the ability to take feedback from business stakeholders.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.