About this role
Key Responsibilities:
Customer Development
- Support customer outreach and engagement programs.
- Assist in organizing customer meets, site visits, and product demonstrations.
- Track customer feedback and coordinate with relevant teams for resolution.
- Maintain customer databases and interaction records.
Marketing Support
- Assist in execution of BTL marketing campaigns and promotional activities.
- Coordinate for product launches, exhibitions, roadshows, and events.
- Monitor marketing material availability across dealer locations.
- Support digital marketing and lead generation initiatives.
Market Intelligence
- Collect and analyze competitor information on products, pricing, schemes, and market activities.
- Conduct market surveys and customer research.
- Prepare reports on market trends and customer requirements.
Dealer Development
- Support dealer performance tracking and reporting.
- Assist in implementation of dealer engagement and capability-building initiatives.
- Coordinate training logistics and communication with dealer teams.
MIS & Analytics
- Prepare daily, weekly, and monthly performance reports.
- Assist in lead tracking, conversion analysis, and campaign effectiveness measurement.
- Maintain dashboards and presentations for management reviews.
Cross-functional Coordination
- Coordinate with Sales, Service, Product Support, Finance, and Dealer Network teams.
- Support smooth execution of field initiatives and business programs.