About this role
Junior Account Executives are responsible for project execution and day-to-day account activities as a part of a collaborative, multi-function team.
Responsibilities :
- Responsible for coordinating and executing content marketing projects, including:
- Developing tactical governance and requirement documentation.
- Content development and editing for various mediums including web, social media, email, and digital advertising.
- Prepare content for digital execution, including editing content for SEO; photography selection and preparation; placement selection; title and META tags; and coordinating upload with the web developers.
- Collaboration with peers in advertising, web development, marketing automation, community management and event marketing for project execution
- Develop proactive media relations pitches, secure placements and maintain reporter relationships over time.
- Learn the client markets, products, audience and how to apply knowledge to creative content aligned to audience and channel.
- Understand and follow project processes with the ability to execute projects with little oversight.
- Collaborate with account senior leaders and the analysts to develop and deliver performance reports that provide actionable recommendations.
- Provide regular proactive updates to supervisors and project managers on projects and responsibilities.
- Participate in agency staff and group meetings.
- Track/enter time with precision on a daily basis.
Skills/Qualifications :
- Minimum of 1 year agency or corporate communications experience required, inclusive of internship
- Experience working in the ag industry is required.
- A strong understanding of and experience with digital channels, AI (and other technology) and content marketing are required
- A willingness to be proactive and work effectively in an exciting and fast-paced team environment.
- Ability to apply logical thinking to problem-solving; providing practical solutions that achieve results.
- Strong written and verbal communications skills and the ability to interact with clients, vendors and co-workers.
- Effective time management skills and ability to meet deadlines.
- Must be a team player with a commitment and dedication to the agency’s success