Product Lead In-life Sales NL  

Product Lead   In-life Sales   NL

As   Product Lead In-life Sales NL ,   you   are responsible for   growing digital sales and activation across multiple products in the Netherlands.

You own in-life activation across multiple products and   are responsible for   the digital acquisition of Savings and Credit Cards. Your goal is to increase product sales, customer engagement,   relevance   and commercial value through smart targeting, strong   journeys   and continuous optimization.

This is a unique role at the intersection of   performance marketing,   data   and conversion optimization . You kno w how to turn customer insights into action, improve funnel   performance   and scale commercial impact across digital channels.

You combine commercial ownership, data-driven decision making, marketing   expertise , stakeholder   management   and strong leadership.

What   you’ll   do

- Own digital in-life sales and activation across multiple products.

- Drive acquisition and growth for   Savings   and   Credit Cards .

- Manage a significant budget towards commercial KPIs.

- Build and   optimize   activation strategies across paid,   owned   and digital channels.

- Improve funnel performance, conversion, customer   relevance   and commercial impact.

- Use data, audiences,   experimentation   and personalization to grow in-life sales.

- Lead performance marketing initiatives across channels such as Google,   Meta   and TikTok where relevant.

- Strengthen measurement,   attribution   and campaign performance insights.

- Work closely with marketing, analytics, IT, product,   risk   and business teams.

- Translate business priorities into clear digital growth plans.

- Lead with a test-and-learn mindset and create   a strong performance   culture.

What makes you successful?

We are looking for a commercially driven digital growth leader with a strong   track record   in performance marketing,   data   and conversion optimization :

- have at least   10 years of experience   in performance marketing, growth, digital marketing,   budget   management   and   CRO;

- have proven experience growing digital sales and activation at scale;

- Have proven experience in budget management towards   commercial   KPIs at high scale;

- bring strong   expertise   in performance marketing channels such as   Google,   Meta   and TikTok ;

- have a strong   track record   in   data-driven decision making , customer targeting and audience building;

- have deep experience with   conversion optimization , funnel   management   and experimentation;

- understand how to connect media, data, creative and customer journeys to drive commercial impact;

- are strong in stakeholder management across business, marketing, analytics,   IT   and product teams;

- are a people leader who builds ownership,   collaboration   and momentum;

- are curious,   entrepreneurial   and not afraid to think big;

- speak fluent Dutch and English;

- have completed   a   HBO/WO degree;

- thrive   in a dynamic,   complex   and international environment.

Your work environment

You work within   Tribe Growth , where we reach millions of customers daily via ING.nl and the ING app. We activate customers through external channels, personalize journeys, run continuous experiments, and work fully agile — all with the goal of improving the digital experience every single day.

Our culture is built on:

- self ‑ starting   mentality

- can ‑ do attitude

- inspiring   and   elevating   each   other

- curiosity   and   willingness   to   experiment

- embracing mistakes and learning from them